Relate the data back to the real people using your site

Five ways credit unions can get the most out of Google Analytics

Any way you slice it, Google Analytics is a huge, confusing beast. The price ($0.00) is certainly right, and it’s an amazing resource, but Analytics can also be pretty bewildering, with lots of dead ends, rabbit holes, and red herrings galore. Plus, all the advice you find online is oriented toward websites selling shoes, games,…

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Make it about more than rates, and they’ll be happy to switch

Five tips for credit union deposit marketing

Things are, well, pretty wacky out there in the US and world economy. Loan growth has been strong this year, surprisingly strong, and at many credit unions loans are starting to outgrow deposits for the first time in a few years. And so now, with inflation, general uncertainty, and rising rates on people’s minds, some credit unions are…

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Marketing is all about understanding people different than yourself

What credit unions can do when the aliens land

Let’s face it – “disaster planning” is kind of, well, depressing. The last few decades have been a little too full of “once in a lifetime” events. So how can a CU marketer stay flexible, stay loose, and plan for the unplanned? Aliens, that’s how. No, seriously. Aliens. Bear with me — there are some…

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Are you tracking metrics that actually matter?

Make your CU website pay: getting to know your members

Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…

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people are waiting for credit unions to do what credit unions do best

Huge credit union opportunities in the news

Here’s a recap of a few recent news stories that also set off that little light in my brain labeled “You know, credit unions have opportunities to really think big here”. Closing the Black homeownership gap Ponder a statistic from this article from SWBC: “In 2021, Black homeownership rates were at 44%, while 74% of…

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Credit unions need a clear Purpose to thrive.

Mission is your credit union’s not-so-secret weapon

“Why are you here?” It’s a small question. And it’s a big question, too – the biggest, really. The answer, and more importantly the truth of that answer, will determine whether a credit union thrives and survives. “No, why are you really here?” We’re not talking about a slogan, a tag line, or the boring,…

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you need to pick and choose the metrics that apply

What GA4 means to CUs

If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…

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Don't be afraid to show off a little pizazz

Five Ways You’re Losing Car Loans

I don’t need a crystal ball to predict that your credit union needs to make more loans. And of course that means good ol’ auto loans, mostly used car loans. Free of charge, we’ll share five things you’re probably doing wrong with your car loan products, your member experience, and your auto loan marketing (just…

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credit union people are a pretty amazing bunch

CUDE training and my credit union adventure

I’m an avid motorcyclist, and like anything involving high level skill, part of the fun is constant improvement. Whether I’m riding the same old seven miles to the office, romping through the curvy roads in southern Indiana and Kentucky, or seeking out the most primitive dirt roads I can find, there’s something to learn from…

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