Posts by Brian Wringer
Why credit union websites must be flexy and stretchy
When it’s time to build a new website for your credit union, what are you looking for? The longest list of features? An all-in-one, all-singing, all-dancing set of solutions to all your problems forever? Set it and forget it? Write a check and walk away? Or are you looking for a long-term relationship, a basis…
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How to keep your credit union’s website clean and member-focused
Congrats! You’ve launched a spiffy new website or redesign for your credit union. It’s simplified, optimized, and all around a sleek, lightning-fast, results-oriented, member experience powerhouse, with tightly focused navigation, and a mobile-first interface based on the latest and greatest principles of behavioral analytics. And then the requests start trickling in. “Hey, can we add…
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Credit union website analytics: mysteries we can’t explain
We’ve been building and managing credit union websites for a long time. Over the years we’ve pondered a lot of Google Analytics, Google Search Console, and Microsoft Clarity data, and used that information to guide website strategies, optimize search results, and power continuous improvements. And yet… there are still some mysteries lurking in those numbers,…
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OMG: The Overwhelmed Marketer’s Guide to Multilingual Members
As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…
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CU Annual Meetings: Celebration or Obligation?
Here’s why we think credit union Annual Meetings and Annual Reports should get a lot more love and a lot more celebration every year.
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What you can do right now for your CU website
It’s simple: tinker, tweak, and try. Maybe even twiddle. Experiment. Make some small changes and see what happens. Poke around for things you can fix or improve. A credit union website is sort of a living thing. It’s never static, and it evolves. That’s why websites require daily care to stay healthy and prevent link…
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Five Credit Union Website Trends for 2025
We build a lot of credit union websites, and we’ve been doing it for many years. This specialization gives us an unique perspective, and so we’re seeing some really interesting trends start to pop up. Here are the top five as we head into 2025. 1) Fewer pages Our last several sites have launched with…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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OMG! The Overwhelmed Marketers Guide to Year-End
We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…
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Start Credit Unions to Save Credit Unions
The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…
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