Posts by Brian Wringer
CU Annual Meetings: Celebration or Obligation?
Here’s why we think credit union Annual Meetings and Annual Reports should get a lot more love and a lot more celebration every year.
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What you can do right now for your CU website
It’s simple: tinker, tweak, and try. Maybe even twiddle. Experiment. Make some small changes and see what happens. Poke around for things you can fix or improve. A credit union website is sort of a living thing. It’s never static, and it evolves. That’s why websites require daily care to stay healthy and prevent link…
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Do PDFs belong in your credit union’s website?
The average credit union website has a couple dozen PDFs lying around (and some far more). Sometimes, they’re necessary for things like printable forms. But much of the time, it would be better for your members to put this information into a web page. Here’s how to decide what place PDFs have in your credit…
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Five Credit Union Website Trends for 2025
We build a lot of credit union websites, and we’ve been doing it for many years. This specialization gives us an unique perspective, and so we’re seeing some really interesting trends start to pop up. Here are the top five as we head into 2025. 1) Fewer pages Our last several sites have launched with…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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OMG! The Overwhelmed Marketers Guide to Year-End
We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…
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Start Credit Unions to Save Credit Unions
The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…
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Five ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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OMG! Five Fast Fixes for Credit Union Homepages
No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…
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