Posts by Sam Dicken
A second look at CU science fiction
Many years ago we wrote a post called “Credit Union Science Fiction” as an attempt at looking into the future. It was a fun, funky mental exercise that let us flex those precognitive muscles a little bit. After all, making predictions and planning for the future is an important part of every marketing strategy. We…
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Hey CUs, young people need your help
I’ve written at length about how credit unions can get noticed by Millennials. But sometimes it feels like people forget how time just keeps passing us by. Not to make anyone feel old, but as of 2022 millennials are now between the ages of 26 and 41. This means the vast majority of college grads…
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Student loans are crucial for making credit unions relevant to young people
Student loans continue to plague our youngest generations. This debt is keeping us from buying cars, buying houses, having kids, and generally moving on with our lives. Need proof? When the U.S. Department of Education offered to freeze student loan payments during the COVID-19 pandemic borrowers collectively agreed wholeheartedly. So much so that more than…
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Fun facts for TWOsday
Today is TWOsday, February 22nd 2022 (2-22-22) and that’s the most 2s we’ve had in a date since February 22nd, 1922. There’s only a handful of these dates every century, and two of them happened this month (2-2-22)! We wanted to take a moment to recognize today’s date, because chances are that none of us…
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3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Fresh, never frozen lessons from Wendy’s marketing
Wendy’s digital marketing team has always been impressively in-tune with what the internet likes. They’ve long since become well-known for roasting people on Twitter, and to top it off? They’re actually funny. More recently they’ve launched their “Super Wendy’s World” campaign to target gamers, and with the size of the industry it’s easy to see…
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How to keep those winter Marketing Monsters from getting ABOMINABLE
During the winter months, it gets really easy to let things slide as you plan for warmer weather. Unfortunately, those Marketing Monsters aren’t waiting until spring comes to cause you problems. In fact, winter is usually when those problem monsters become Abominable. When I say Abominable, I mean big, hairy, and out of control. While…
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Quick wins CUs can get done NOW
There are times when you need a few quick wins. Whether it’s budget season, or there’s another review with your boss and you just need to get some results and look good. Maybe you still haven’t gotten that list of To-Dos done, much less hit all those goals! OMG! It’s okay. Don’t panic. Simply take…
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Get face-to-face with the Financial Education Monster
This pesky pain-in-the-neck likes to sit in the periphery. The Financial Education monster lurks just out of view, a persistent reminder of a mostly unfulfilled promise you made to your members. And even worse, your members can see the scruffy, generic, little rascal, too. Here’s how to brush up the Financial Education Monster, give him…
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Boats Aren’t Motorcycles
As a marketer, you can slap an image of a car or a house on your ad for an auto loan or a home loan and most people will get it. But what if you want to offer loans for boats, RVs, ATVs and UTVs, electric bikes, snowmobiles or jet skis? And what do you…
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