Posts by Sam Dicken
Fabulous FREE stuff for credit unions
There’s no denying that, well, everything is more expensive now. It feels like every day prices are going up, and we know by now that they’re never coming back down. It’s been happening for years and it’s not getting any better. And most importantly, we’re all just tired. But we CAN reject the idea that…
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Are your online mortgage loan tools actually helpful?
I’m already in my mid-30s, married, bought a new car, and have a toddler, so I thought I would complete my “ideal credit union member” bingo card by buying a house. In related news, this is going to be a shorter blog post because I’m in the process of buying a house. ARGH! On another…
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10 things that need to be on your website (but probably aren’t)
We’ve built websites for credit unions for a long time, so we have a lot to say about them. One of our favorite things to say is, “Credit union websites are weird.” (In marketing weird is good, so don’t overthink it.) People visit their credit union’s website for different reasons than other websites. They’re not…
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In Case You Missed It – 3.12.25
Credit union stability, member-confusing tech, cannabis banking, starting new credit unions, weird St. Patrick’s Day traditions, and how Americans spend their money. Here’s what we noticed, in case you missed it: CUs as a “Beacon of Stability” Spotted on CUInsight, this article from Jim Holt of CU Student Choice highlights one of the most vital…
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Three young members you can help in 2025
Each year the Member Aging monster has been getting bigger and meaner for credit unions across the county. Why? Because as the average age of a credit union member rises, CUs tend to become increasingly out of touch with younger members. It doesn’t help that when we discuss young credit union members, we tend to…
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Have you thanked your website lately?
Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…
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Do your members have the access they need?
With how laser-focused we are on credit union marketing and websites, our blog will often touch on topics such as SEO and creating a marketing flow. But today I’m not thinking about topics such as website accessibility, but about actual human access. And by “access” I mean, can people get to where they need to…
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OMG! 5 tips to make video content your members will vibe with
Working in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make videos every…
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4 marketing tips from a 4-month-old
As mentioned in a recent blog post, I became a father pretty recently. And, well, this baby has been growing and changing quite a bit in the past few months. It turns out that I’ve learned a lot about babies that resonates with what I know about credit union marketing, and members. I’m definitely not…
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Email Marketing – The Overwhelmed Marketer’s Guide (OMG!)
If marketing is part of your job, it’s almost a guarantee that you’re working with some kind of email marketing software. There’s also a good chance that someone other than yourself decided which platform to use, and at best you received a crash course in how it works. Let’s try to fix that. MailChimp, Constant…
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