Posts by Sam Dicken
Tell us WHY you exist
It is, at worst, an open secret that younger consumers like purpose-driven companies. Values-based organizations. Conscious Capitalism. You get the idea. People view companies more favorably when they have clear goals that are not just “make a profit.” This works particularly well with Millennials and Gen-Z, but it’s pretty strong across the board. But, what’s…
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Good iDiz (vol. 3)
Last week, we started touting some of the folks we know have deep ties to their local community. This week we’re continuing the trend with another classy community-building credit union: cPort Credit Union! Got some positivity you’d like to share? Help us keep this newsletter going! Let us know about other CUs and organizations helping…
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Social media content isn’t one-size-fits-all
Creating good social media content across different platforms can be difficult. It isn’t just about creating images in different sizes, or figuring out how to fit three paragraphs from Facebook into a single tweet. Not all social media platforms were created equally. For one thing, not all social media platforms have the same functionality. There…
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Your silence speaks volumes.
Social media has created a unique space online where your presence says as much about you as your absence. In other words, your members pay attention to what you don’t say. Millennials and Gen-Z are more and more important with each passing year, and they care deeply about your values. What do you stand for…
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Good iDiz (vol. 2)
Last week we decided to start focusing on positivity. We’re started looking for examples of community building, charity, and things that generally put a smile on our faces. We hope you’ll help us keep it going. This week, we reached out to some folks we know have deep ties to their local communities. They told…
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Good iDiz (vol. 1)
We’re all about good ideas. However, the world isn’t going to be very normal this week, so we’re doing something different. This Shared iDiz is going to be all about positivity. We’re sharing good news and good vibes, and we hope you’ll help us keep it going. We reached out to our friends and clients…
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You want more Millennials? (Part 2)
In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…
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You want more Millennials? (Part 1)
CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…
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Give your members a break.
We’re all a little stressed out right now. Our friends and family are stressed. Our bosses and coworkers are stressed. Heck, even our dogs are stressed. Whether it’s being overworked, or overexposed to the news cycle and politics, a lot of us just need a breather. But, hot take, you can look at this burnout…
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Sex, Brands, and Rock & Roll
Don’t you just love to see marketing that’s, you know, good? There were a couple of examples of fun, interesting, and ultimately effective marketing that we picked up on this past week. The first was a bottled-water alternative called Liquid Death. The second was a racy, definitely cheeky (excuse my dad pun), and likely NSFW…
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