Set yourself up for success in the new year!

Five things CU marketers can get done before 2023

Only a few weeks to go until 2023, and so it’s time for credit union marketers to relax a bit with a cup of hot chocolate and get firmly into holiday mode, right? Well… sort of. With just a little time and effort before the January whirlwind, you can get a head start on 2023,…

Read More
You still have time. What are you waiting for?

Quick wins CUs can get done NOW

There are times when you need a few quick wins. Whether it’s budget season, or there’s another review with your boss and you just need to get some results and look good. Maybe you still haven’t gotten that list of To-Dos done, much less hit all those goals! OMG! It’s okay. Don’t panic. Simply take…

Read More
Lazy marketing for recreation loans tends to lump everything together

Boats Aren’t Motorcycles

As a marketer, you can slap an image of a car or a house on your ad for an auto loan or a home loan and most people will get it. But what if you want to offer loans for boats, RVs, ATVs and UTVs, electric bikes, snowmobiles or jet skis? And what do you…

Read More
“We’re just here for the low rate, thanks.”

Indirect auto loans need CU marketing love, too

Indirect auto loans are a sticky issue at a lot of credit unions. Folks you might not ever see in person get their car loan, pay it off in a few years, and then leave without opening a checking account, a credit card, or even stopping by a branch to try your custom roasted coffee.…

Read More
It's about changing your process, not buying expensive new technology.

The car loan we didn’t get at our credit union

Deposits are climbing and credit unions need to make loans. Mortgages are in high demand, but you need consumer lending to stay in balance. And that means car loans. New, and (mostly) used car loans. So why are credit unions, even large CUs, still throwing away so many car loans? Here’s my real-world, real-life, 100%…

Read More
Pay close attention to what members need and want

Five ways credit unions can put that deposit surge to work

From the national data, and what we’re hearing from our clients, credit unions have seen a deposit surge in the second quarter of 2020. Members are spending less, many are getting back to work, and everyone wants to build their emergency funds in a safe place. Driven by record low rates, mortgages and mortgage refis…

Read More
You need A Big Idea. A Better Idea.

Do you know where your ideas are?

It’s time for a new loan promotion, and you need A Big Idea. A Better Idea, a capital-I IDEA that gets better results than last time. Something new, something fresh, that gets members’ attention. Something that helps them think about possibilities, then take action. So why is your notepad still mostly blank except for a…

Read More