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When you try to do everything, you're hiding what you're good at.

Why are you hiding your true talents?

You know you are pretty amazing at some things. But you also know you are not amazing at every thing. And when you try to do everything, not all of it matches the quality of the things you are amazing at. Rest assured that you aren’t the only one like that. We all have our…

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Some ideas for CUs inspired by things that aren’t CUs.

Strategic inspiration to help credit unions mix things up

Have you heard the saying about doing the same thing over and over and expecting different results? There’s a lot of power in good branding, authentic messaging and a creative loan campaign, but sometimes you should be looking elsewhere for inspiration. You might be surprised at how many fresh new ideas you can find when…

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Eight reasons why small CUs have so much value

The big value in small credit unions

Here’s my bold prediction for the near future: small and de novo (new) credit unions will play a key part in revitalizing and re-energizing the entire credit union movement. Small credit unions (or call them “boutique” or “specialty” credit unions if you prefer) obviously have tremendous value to their members. But we’re only just beginning…

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ICYMI (In Case You Missed It)

In Case You Missed It – NACUSO 2023

CUSOs are becoming more and more important to the credit union industry because they focus on solving specific problems. Which is basically what iDiz does. So we headed to Las Vegas for the 2023 NACUSO Network (why does every conference end up in Vegas, anyway?), and here’s what we think you might be interested in,…

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Show them how a credit union really is different.

3 ways to earn your members’ trust

There’s an old saying, “May you live in interesting times,” which supposedly refers back to an old curse. If you’ve not heard of it before, the gist is that it’s better to live in a “boring” time of peace and prosperity instead of an “interesting” time of conflict and change. And when it comes to…

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ICYMI: In Case You Missed It

In Case You Missed It (v28)

Step right up ladies and gentlemen, CUs of all sizes! We’ve got all sorts of wacky and wonderful things here today! For starters there’s an honest-to-goodness brand-new credit union getting started. The CU-world-famous Chip Filson gives his take on recent bank failures. Is artificial intelligence your new CEO? Can you get your paycheck before it’s…

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The "Gee Whiz" factor only goes so far.

New CU tech needs Marketing love, too

Woohoo! Your shiny brand-new website, online banking, mobile banking app, P2P payments platform, fribbert cromulator, or all the above is ready to rock! All your need to do is shut down the old one, flip a few switches here and there, and your members will love it! They’ll flock to download the apps, and no…

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Cooperation should sound familiar to most of you.

Work with me here.

A few years ago I got involved with a local non-profit, because they pulled together and did something positive and real for the community, instead of just talking about it. They bought land in midtown Indy and built a park – complete with a playground, picnic shelter, and baseball field. It’s not a huge park,…

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Is ChatGPT my new arch nemesis?

Is AI going to steal my job?

According to the internet, ChatGPT is the newest hot-topic artificial intelligence that’s apparently going to steal my job and take over the world! ARGH! I wanted to know more about this scourge upon humanity, so I turned to every millennial’s secret work weapon: Looking it up on Google. Despite the doomsayers, ChatGPT is just a…

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ICYMI: In case you missed it

In Case You Missed It (v27)

What do Super Bowl ads have to do with 40K menus? Does it matter what you do on LinkedIn? Looking for generational FinEd content? You want it, we’ve got it. Here’s what we noticed, in case you missed it. Six things to stop doing on LinkedIn This is a wonderfully direct discussion of some of…

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