Your brand may be better defined by what you aren't

Negative space isn’t just for logos.

…isn’t your target market, wouldn’t that help you craft your marketing messages to reach those that are? For example, are you targeting young people? If you’re targeting young people, are…

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It's not that he's a slacker or a bum. He's a millennial.

Millennials: No Car, No House, No CU Income?

My youngest son sort-of-hates cars. Sure, Grandma’s-hand-me-down-Buick helps him get around town when he comes back to visit family. But that’s also a big reason why he plans to always…

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What's on the minds of CU leaders right now?

Candid Conference Conversations

…what’s on the minds of CU leaders right now? Fresh from the schmooze-a-thons, here’s a quick recap of some of the problems and solutions we discussed. “We need more young

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Borrowing money is like wetting your bed in the middle of the night.

Borrowing money is like wetting your bed

…a way that they understand — by connecting it to their world. Of course, most members are adults, not young kids, and not everybody experiences life the same way. Which…

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It's always hungry, always screaming for more, MORE, MORE!

Feeding the Social Media Content Beast

…got low car loan rates. That’s boring. But how does a lower car payment impact a young family and your community? Take it two-way Another way to fluff up content…

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Look for the talents that fit what you need

How to hire marketers that get-stuff-done

…great places to work. In fact, career-related queries are always among the top internal search terms in our CU websites. Plus, people – especially young people – want to lend…

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Let's talk about LOVE, Baby!

Why love needs CU marketing love, too.

…you share in their joy? Are you helping young families build the confidence and credit score to buy their own homes? Are you sharing in their hopes and dreams? And…

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ICYMI (In Case You Missed It)

In Case You Missed It – NACUSO 2023

…attract and retain talent. An amazing idea for a “CU Peace Corps” where young execs are trained, supported, mentored, and sent to small CUs to gain experience and a tremendous…

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