Posts by Kent Dicken

a dull, tedious, time-consuming bore that zaps you when you least expect it

Grounding the Static Strategy Monster

Usually forgotten and unloved, this dusty demon of the desk drawer can guide you to incredible results if you know how to harness its power. But ignore it at your peril, because the Static Strategy Monster can easily short-circuit lofty goals and send your results crashing back down to reality. Of course, that assumes you…

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Sneakily insidious, slowly gnawing away at your self-confidence

Dumping the Doubt Monster

It’s back there, sneaking around and lurking in the back of your head. Playing on your fears. Whispering in your ear why you shouldn’t do this, why that isn’t going to work, that no one cares what you do (except when you <inevitably> screw things up). It’s the Doubt Monster! Sneaky, insidious and ever-present, slowly gnawing…

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Results can be transformative

You’re not allowed to separate digital, branding, and marketing anymore.

It would help if everyone just agreed that digital, branding, and marketing have been merged into one big multi-dimensional entity. I mean, can you really imagine working on one without connecting it to the others? In fact, all the components of digital, branding, and marketing are so tightly woven together that any CEO that tries…

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Disconnects happen when expectations are different.

Oh, how adorable! They don’t know how to use the internet.

Have you ever noticed a disconnect between what one person thinks is normal and what someone else thinks is? My son and his wife (age 31) are expecting our first grandchild. My sister-in-law, co-hosting a baby shower for them, asked where they were registered. My daughter-in-law replied, “Amazon” and sent a link about 50-60 characters long. My…

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Something that's certainly not perfect, but perfectly unique

What the Jeep Wave can teach credit unions

Until this past weekend, I had never heard of The Jeep Wave. Of course, that may be because no one in my family has ever owned a Jeep, but apparently it comes as standard equipment with most models, according to my good buddy Mike, who proudly drives an ’04 TJ. What is the Jeep Wave,…

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Where do ideas come from?

Where do ideas come from?

Did you know that everyone was once a creative genius? As infants we had twice as many connections between the neurons in our brain. And without knowing any language, just by watching and listening, we were able to figure out how to get whatever we wanted from those big goofy people around us…

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not a big fan of Vegas, but I went anyway so you didn't have to. You're welcome.

I went to the Financial Brand Forum so you didn’t have to.

In just a few years the Financial Brand Forum in Vegas has developed quite a following, so I decided to check it out. What I found most interesting was that there seemed to be two competing schools of thought espoused throughout the event, and it wasn’t credit unions v. banks. It was more like a…

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Not just any ideas, but so-good-they'll-instantly-be-recognized-as-amazing ideas.

How to Brainstorm for Results (and get something good)

It’s time to bring in the troops for a brainstorming session. Because you need ideas. You might need ways to solve a big ugly problem or keep a small problem from growing. Or maybe you need a dose of fresh, deep thinking about long-term strategy. Ordinary, obvious ideas won’t do. You need so-good-they’ll-instantly-be- recognized-as-amazing ideas.…

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Creative people are not the only ones who can come up with creative ideas.

Why your brainstorm sessions need to work like your brain.

If you’ve ever been part of a brainstorm session that boomeranged from over-the-top-zany ideas to more-practical-but-not-quite-boring concepts, then you have a pretty good idea how your brain works. Which isn’t how everyone thought brains worked, not that long ago. Everyone used to think there were two sides to a brain, and two types of people,…

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Marketing has made a cultural shift, and credit unions need to catch up.

First you have to know what you don’t know

What you don’t know can hurt your credit union’s future. Because the world has been changing even if you haven’t. Your 3-car garage in the suburbs isn’t even on the radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to…

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