If you can create a buzz, more people will pay attention.

It’s hard not to get caught up in a buzz that surrounds you.

The 2024 total solar eclipse happens Monday, and my hometown happens to be in the right place to see it all. It’s a big deal around here. Supposedly a “once-in-a-lifetime” experience* that we’ve been hearing about for the last few months now. Since this week was my turn to write a post for Shared iDiz,…

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Your biggest assets are in the heads of the people who work there

Turn your staff into an Idea Factory.

Your credit union’s biggest assets are not on the books, but in the heads of the people who work there. Their experience has given them very specific insights, that when combined with some creative thinking become invaluable to your credit union’s future. So how do you turn those assets into something tangible? Turn your staff…

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Where will the future take you?

Move with the future or get left behind

My job has had a learning curve since Day 1, and I hope it continues. Because I’d rather move with the future than get left behind. It has been a powerful evolution I’ve been a graphic designer for over 40 years. My profession has transformed from markers, drafting tables and T-squares all the way up…

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So how DO you avoid CommitteeThink?

5 short, sweet ways to avoid CommitteeThink

The rationale for allowing committees to make big decisions sounds good – a small group of stakeholders with diverse backgrounds combine their experiences to solve a problem as a team, efficiently and quickly, in order to benefit the most people. So why doesn’t it seem to work that way? Why do some people see committees…

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First you need to create an on-ramp.

Why are our Board Members so Old?

Now that I’m on two Boards, I finally understand why there is so much gray hair on so many Board Member’s heads. They’re old. Like me. Not that gray hair is a negative. Because of my Dad’s mostly shiny dome, I’m just happy to have some hair up there, regardless of color. And there are…

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First, you’ll need to listen, and be ready when…

How to break out of a loan rut

Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…

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If we want to still be around in the future, we need to let younger members shape that future.

Why you need fewer members who look like me

The median age in the US is 38.5. The average age of a credit union member is 53. That’s already a big gap. But when you realize that 68% of their “most loyal” CU members are older than 65, suddenly that age gap feels even bigger. (No wonder so many credit unions are beginning to…

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It isn't always easy to decide what to do.

How to decide when to stop or push ahead

Marketing is an inexact process that sometimes takes a long time to pay dividends. Which might be why so many CFOs aren’t sure it’s worth the cost. Numbers People usually prefer to track a quick return on a specific investment, with digits they can show on a spreadsheet. But marketing isn’t accounting. That’s not to…

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build a buzz across generations

Enduring brands: What we can learn from Barbie

Get ready to see bubblegum pink everywhere you look this Summer! Margot Robbie is starring in a new live action Barbie movie, and Mattel has already signed licensing deals with over 100 brands. Not only can you dress like her, but you can also dress your dog to match (courtesy of Gap.) You can wear…

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