If you really want someone to remember your marketing, open a gap. Don’t believe me? Try singing “Happy Birthday” without singing the last few words. Go ahead. Try it. Hum it to yourself if you are too embarrassed to sing out loud. Did you find it tough not to sing…
Ignorance, inertia, and inattention. Just one of these obstacles is enough to keep your credit union from growing. And your credit union needs to overcome all three if you are ever going to thrive. IGNORANCE As CUNA President/CEO Jim Nussle told attendees at the Southeast Credit Union Conference, credit unions…
The life lessons your Mom imparted hold as true for brand reputation as they do for you, which means you need to share her wisdom with everyone. Wait a minute, what’s my Mom got to do with our brand? Your Mom wanted you to grow up to be happy and…
Those AHA! moments — quotable lines by interesting and unique speakers — that make a conference worth attending. Add in smiling, friendly marketers, vendors that actually get along, and a city that is known for its live music, a social conscience and being a bit weird, and you might just have the perfect combination for…
A vague and squishy brand makes it almost impossible for a credit union to bring in new members. Without a solid reason to notice or care, no one other than your most involved members will know who you are, or what makes you different. Yes, it probably doesn’t help that the generic tagline next to…
There’s never enough time to get anything done. Between meetings and coffee breaks, conversations with co-workers and email distractions, the day seems to fly by and you never quite accomplish what you want to. Well, you’re not alone. And that may be part of the problem. In theory, bringing employees together for 8…
When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…
Last summer my wife and I were partially successful at simplifying our lives. We moved from a 3000 sf home in suburbia to a 1700 sf condo in the middle of town, cut out 40 minutes of drive time and replaced it with a 10 minute walk to work along a…
If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social…
Website design continues to evolve, and several trends in UI design (and likewise UX design) are drastically shaping how sites are experienced by users. It’s no wonder why so many Credit Unions are updating their sites — even those that are only 2-3 years old. And if yours is older than 5, well, you probably…
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