While I can't possibly know what they were thinking, here's what I saw that worked

To become a CEO, think like a CEO

For most of us there is a process to career success. First we need to establish our footing, then learn the ropes, demonstrate our talents, and gradually move up the corporate ladder until we reach the very top. After all, becoming CEO is the ultimate goal, isn’t it? But only so many people can make…

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Should a credit union become a data cooperative?

Data Cooperative: Big Crazy or Not-So-Crazy Idea for CUs?

While many credit union boards and C-Level staff still appear stuck in traditional ways of thinking about who they are and what they offer, at least a few CUs seem to be in an all-out sprint toward a new digital future. My only concern is that this particular race to the future is going to…

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Take a stand. You'll be surprised at how many stand with you.

Why should I care about social responsibility?

Every time you turn around it seems that another company is taking a stand on social issues, or using part of their profits to support charitable groups and causes. Doesn’t that divert attention away from making more money? After all, isn’t that the true purpose of capitalism? It’s all about the common good. Social responsibility is…

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If CUs were rebranded as their best qualities

Rebranding: why it’s all about your “why”

It’s human nature to name things to make them easier to understand. We name things in order to identify what they are, organize them into some sort of system, and describe them to others. And once named, that thing then becomes a bit more real to us; we start to feel ownership, more of a…

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Legacy thinking is one way to think longer term.

It’s never too soon to think about your legacy.

In life, there seems to be an innate human desire to make a lasting impact. Sure, your ego wants to be remembered, but you also want to accomplish things that will truly help others in the future. It’s both selfish and unselfish. And that’s OK. Legacy thinking is one way to think longer term. While…

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We can all learn a few lessons from what they did

Big Brand Updates: Fix or Fail?

Most brand updates happen for a reason. Something has changed that needs to be fixed for the brand to grow in the future. Recently, several major companies have updated their brands, and of course everyone had an opinion. Some were applauded, while others were panned. Some were a strong Fix, while others were a surprising…

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People are looking atwhat you say and comparing it to what you do

Would YOU buy from you?

Online shopping has exploded this year, for obvious reasons. But because people have more time available, they are also doing a lot of online research, making sure they buy products from companies they like. They also apply that same process to other decisions – such as deciding where to get a loan, or determining which…

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Unfortunately, the term "good guys" isn't very specific.

What do you mean by “the good guys?”

Who are “the good guys?” How do you know if someone is good? It might be even more difficult to be able to say that about a company. We know that people like to support companies and organizations that make them feel good. They want to know they’re doing the right then when they buy…

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Start next year right now.

2020 has been bonkers. Start next year right now.

We know. This year has been absolutely crazy, and you are done with it. All you want to do now is hide behind various screens all day and hope for it all to be over.  But there’s still a couple of months to go this year. And things may not return to normal for a…

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connect the dots between the things you are already doing

Your marketing flow starts with your website

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

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