Welcoming people who speak other languages doesn’t have to be all or nothing.

OMG: The Overwhelmed Marketer’s Guide to Multilingual Members

As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…

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Tinker, Tweak & Try: What you can do right now for your CU website

What you can do right now for your CU website

It’s simple: tinker, tweak, and try. Maybe even twiddle. Experiment. Make some small changes and see what happens. Poke around for things you can fix or improve. A credit union website is sort of a living thing. It’s never static, and it evolves. That’s why websites require daily care to stay healthy and prevent link…

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PDFs Concept

Do PDFs belong in your credit union’s website?

The average credit union website has a couple dozen PDFs lying around (and some far more). Sometimes, they’re necessary for things like printable forms. But much of the time, it would be better for your members to put this information into a web page.  Here’s how to decide what place PDFs have in your credit…

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Simplification, Mobile-ization, Evolution

Five Credit Union Website Trends for 2025

We build a lot of credit union websites, and we’ve been doing it for many years. This specialization gives us an unique perspective, and so we’re seeing some really interesting trends start to pop up. Here are the top five as we head into 2025. 1) Fewer pages Our last several sites have launched with…

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It's sometimes hard to tell the difference

Are you investing in high quality marketing or just throwing money away?

Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…

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The Overwhelmed Marketers Guide: Come out swinging in the new year.

OMG! The Overwhelmed Marketers Guide to Year-End

We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…

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Start Credit Unions to Save Credit Unions

The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…

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Come closer, closer, and hear our tales of dread…

Five ways you’re scaring members away

Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…

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What if you could offer a vehicle loan with something really different?

Five ways to make car loans interesting

Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…

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