Posts by Brian Wringer

Marketing shouldn't begin and end on the home page.

CU Website Best Practices: Be Nice to Bookmarkers

One odd trait we’ve seen on the credit union websites we build is that most have quite a few – sometimes thousands of – visitors who repeatedly arrive via bookmarks. Obviously, you want to be very, very nice to frequent visitors, especially ones who care enough to bookmark something on your site and return regularly.…

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shortcuts and life hacks will always have power

Your members want more shortcuts

Your credit union needs to become a shortcut. A life hack. A pro tip. People love that feeling of skipping the line, of getting the most out of minimum effort. And credit unions are perfectly positioned to deliver. Words like “convenience” or “24-hour access” don’t mean much any more. They’re cheesy, misused, and tired. But…

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How do I choose between a landing page and a microsite?

Digital Marketing Best Practices: Landing page or Microsite?

When you’re creating and planning digital marketing, one of the simplest but most important questions is, “What, exactly, are we asking people to do? And what’s the best way to get them to do it?” There are tons of possibilities, and the right answer depends on your goals. We’ll discuss two very different directions: landing…

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Career lessons from the funny farm

I’ve had an unusual career. After the watermelon farm, and while I was in college and playing in a classic rock band, I also worked full time at a psychiatric hospital for four and a half years. (I didn’t get much sleep, either…) Like anyone who’s worked in a hospital, I also have an endless…

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Details matter. Details differentiate.

Why daily details matter

I recently read an article about the rise of cupholders in cars. It turns out to be a more interesting and important topic than you might think. And there are lessons every marketer can learn from the Great Cupholder Revolution. In a nutshell, cupholders in American cars started entering the mainstream in the 1960s, as…

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Search engines are looking for websites that are more accessible and understandable for everyone.

Is your website written for brainiacs?

Did you realize that a high reading level on your website might be hurting your search results and making your site less useful? If Google’s algorithm thinks you’re writing for brainiacs instead of the average person, it could be showing up in your search results. Which makes sense, since search engines are looking for websites…

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What Operations wants to hear: We have the info we need to make members happy.

Five fast intranet benefits for Operations

When staff can easily share information, resources and communicate with each other, everything goes smoother. Here are the top five ways Operations can benefit from a better, faster, easier intranet: More service consistency By sharing information across locations and departments, you’ll create more consistency in decisions, expectations, and service standards. Fewer errors With a wide…

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