Posts by Brian Wringer

help them amplify their voices so they can do more good in the world.

Stop grandpa marketing

In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits are established that will last a lifetime, and turn them into your core members in the future. Of course, that’s easier said than done. How…

Read More
You have to reach their HEARTS AND MINDS to share their lives.

Give young members a CU to believe in

Younger credit union members are on everyone’s mind; they’re essential for every credit union’s long-term survival, yet the average age of CU members creeps up every year. But how do you bring in these mysterious millennials, and their even more mysterious younger siblings? A snarky blog and a shiny online banking app are only part…

Read More
If you haven't stretched for a few years, you're not going to be able to suddenly do ninja backflips.

Stuck at OK? Push for Amazing.

So there you are, doing… OK. Marketing is ticking along like a well-oiled machine, same budget as last year, you’re a little under budget, and you’re on track to pretty much meet your modest growth goals for the year, just like you did last year, and the year before that, with the same old familiar…

Read More
How to make sure your domain name (and your website) stays yours

How to make sure your domain name (and your website) stays yours

Every website needs a domain name so human beings can find it. However, things like domain name registration, DNS, and logins sometimes get lost or forgotten over time. Here’s how you can take a few moments right now to make sure your domain name (and your website) stays yours. WHOIS the boss of your domain name?…

Read More
Five Good Signs it's Past Time to Upgrade your Website

Ammo for a website upgrade

Are you a credit union marketer suffering from a case of budgetus minimus with a website that positively reeks of 2009? We’re happy to help you pry open those purse strings and get the resources you need to revitalize and relaunch your website. Here are five good signs it’s past time for a website upgrade.…

Read More
Say one thing. Say it well.

Say just one thing to make your marketing more effective

Say one thing. Say it well. There. That’s most of what you need to know to be an effective credit union marketer. The more focused your message, the better it’s going to work. “Simplicate, and add lightness” – Ed Heinemann, famed Aircraft Designer Of course, like everything that’s simple in theory, adding lightness in real…

Read More
Can we make everything else as cool as the new website?

Think screenspace, not meatspace

Quick, what comes to mind when you hear things like “member experience”, “marketing” and “brand”? If you picture branches, members talking to tellers, logos on signs, or people shuffling pieces of dead trees, you’re way behind the times. Your website is the most visible outpost of your credit union. For most credit unions, each member…

Read More
Sorry, there’s no secret sauce.

SEO4CUs: Making Friends with Google

Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…

Read More
Credit Union Marketers: You need to upgrade your job

Why CU Marketers should quit their jobs in 2018

Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO). The title “Experience Officer” may be new,…

Read More
get busy, get creative, and find ways to get things done anyway

Career lessons from the watermelon farm

I had a strange career before getting mixed up with credit unions, including a few years working at a mental hospital and 12 years in a busy rock band. But the one thing that makes people stop and ask questions is my time as a watermelon farmer in southern Indiana. I spent every summer when…

Read More