Fill in the most urgent needs, but also look for some quick wins

Now that we’re here in the new normal, your credit union’s website is the focal point of contact with your members. With everyone hunkered down and branches mostly closed, now is the time to beef up your website to make sure your members get what they need to weather the storm. Here’s what we’ve been…

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We're honored to support credit unions in their vital mission.

We hope everyone is doing OK in…well, what should we call these times? The Coronazone? The New Normal? In order to help everyone navigate recent challenges, we’d like to share a few tips to hopefully make your life and work a little easier in the coming weeks. Working remotely takes practice Working remotely has always…

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Weird is what credit unions are made for

The Weird Times monster is hairy, scary, and totally unpredictable, constantly sprouting freaky new tentacles to worry about. Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster is tromping all over the place right now. From election antics, freaky weather, and oh yeah, that little virus…

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one of the planet's biggest no-brainers for member retention

Today we have so many different topics to talk about, (okay, rant about), that we chose to share them all instead. Big thanks (I think) to the sources linked for the extra grey hairs over the last few weeks. Where are the CUs on automatic savings? This is one of the planet’s biggest no-brainers for member…

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Think Beyond the Rate

This jelly-bean-looking EV is already signing people up for a waitlist while it goes through testing. Because electric motors and batteries take up less space, the inside of a Canoo is “as big as a Suburban, with a smaller footprint than a Prius.” The interior has sofa-like seating, and “enough room to easily fit a…

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Do you know where your dots are?

Every website needs a domain name so that human beings can find it. In fact, your domain name is one of the most valuable assets you own. And of course, email doesn’t work without a domain name. That’s why it’s vitally important to make sure your domain names are always protected, and that you have…

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Give your top ten a good massage

I’m a dedicated motorcyclist, so winters are the time when I catch up on all the home and garage projects I neglected in warmer weather. However, I’m out of moto-projects right now. My bikes are all running great for once, and I organized all my tools and spare parts last winter. So this winter I…

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it's time for some new ways of thinking

It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Here are the first ten ways to pump up differentiation, connect with the next generation, break out of your…

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it's time for some new ways of thinking part 2

It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Last week, we shared the first ten ways to pump up differentiation, connect with the next generation, break out…

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how to crush your numbers by crafting killer creative

Every marketing promotion has a built-in bullseye, a number you’re supposed to meet or beat. And that’s not surprising. Credit unions are jam-packed with Numbers People. Maybe that’s why most of the attention in credit union marketing these days is on Big Data. Numbers People love Big Data. because Big Data is all about “who”…

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