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Eight reasons why small CUs have so much value

The big value in small credit unions

By Brian Wringer | April 11, 2023 |

…where talented young execs are trained, supported, mentored, and sent to small CUs to gain a variety of real-world experience and a tremendous head start on their CU careers. 8)…

Enduring brands: What we can learn from Barbie

By Kent Dicken | July 10, 2023 |

…built buzz across generations of those fans. All for a movie based on a toy that was first created and marketed to young girls back in 1959. Kind of amazing….

If we want to still be around in the future, we need to let younger members shape that future.

Why you need fewer members who look like me

By Kent Dicken | September 12, 2023 |

…ease into retirement (while gracefully turning over the agency to the younger members of our team who are doing most of the work already.) Have I been a good CU…

Marketing has made a cultural shift, and credit unions need to catch up.

First you have to know what you don’t know

By Kent Dicken | February 21, 2018 |

…radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to park it. Meanwhile, online retailers…

It's time for credit unions to stand for something better.

I’m tired of “anything goes” – aren’t you?

By Kent Dicken | September 21, 2010 |

…edge. Reggie Bush returns the Heisman Trophy, but admits no guilt. USC returns their duplicate, but does nothing to correct the disconnect between showcasing young athletes in order to keep…

Way too many credit unions have terrible web sites

First, fix your web site

By Brian Wringer | April 18, 2012 |

…are any. It’s not just young people and geeks, either — pretty much everyone these days understands that they can Google your credit union’s name and find info. Basically, they’re…

what my generation wants and needs from credit unions, and the world in general.

Five things credit unions need to know about my generation

By Kent Dicken | July 9, 2012 |

…to feel left out when it comes to his or her own interests, young people included. But this is difficult because… 2. We don’t have that much experience. The truth…

a tech-geek may not be the best choice when looking for someone to handle your social media

Experience may be more important than skills

By Brian Wringer | December 4, 2012 |

…and your CU’s communications need to connect with everyone, young and old They may not have a complete understanding of your credit union’s brand and that needs to be central…

Brand Loyalists are wimps. Build a Legion of Brand Fanatics.

By Kent Dicken | March 11, 2014 |

…has always targeted teens that are young, good-looking and popular. That’s why, whether you agree with the move or not, controversial comments by Mike Jeffries, A&F’s CEO, have been touted…

Vegas is an entire city built around the power of branding.

What happened in Vegas

By Brian Wringer | June 7, 2016 |

…you know that millennials and Generation Z place a higher value on safety and security than excitement? Unusual for young people, but when you consider the state of the economy…

Search results for: young

The big value in small credit unions

Enduring brands: What we can learn from Barbie

Why you need fewer members who look like me

First you have to know what you don’t know

I’m tired of “anything goes” – aren’t you?

First, fix your web site

Five things credit unions need to know about my generation

Brand Loyalists are wimps. Build a Legion of Brand Fanatics.

What happened in Vegas

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