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the best way to understand what is important is by asking questions

OMG! Budget season is coming up!

You’re already juggling loan campaigns, maintaining a website, writing press releases, newsletters and emails, posting social media, designing posters and brochures, updating branch signage, planning your next community event, etc., etc. You know, those everyday expectations that keep you busily bouncing between tasks all day long. Then all of a sudden it’s Budget Season. As…

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ICYMI (In Case You Missed It)

In Case You Missed It – 7.24.24

A CU for Freelancers! Student Loan Chaos! The Death of Cash! Credit Reports and Medical Debt! Get me off this crazy thing! Here’s what we noticed, in case you missed it: Finally, a CU for the Gig Economy We’ve mentioned freelancers and the gig economy many times here in this blog. And finally, someone’s actually…

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Do it yourself or call a pro?

When it’s time to DIY and when it’s time to call a pro

Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…

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Immediately useful tips to improve your CU website today

10 things that need to be on your website (but probably aren’t)

We’ve built websites for credit unions for a long time, so we have a lot to say about them. One of our most-used talking points is, “Credit union websites are weird.” (In our line of business being weird is a good thing, so don’t overthink it.) People that visit a credit union website don’t have…

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Most credit unions are not very good at self-promotion.

How to “do the right thing” without bragging

Credit unions are the perfect example of people banding together to solve a problem, and accomplishing more through cooperation. Since their beginnings in mid-1800s Europe, credit unions have embraced the values of “honesty, openness, social responsibility and caring for others.” Today’s credit unions continue to “give back” to their communities everyday – which is a…

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ICYMI (In Case You Missed It)

In Case You Missed It – 6.26.24

Direct mail lives! Why small CUs have tech woes. How to explain what you do. Why you should control your Google Business profiles. Why you need thick skin for honest feedback. Here’s what we noticed, in case you missed it. Can you explain what your Marketing Department does? If you can’t explain it, it’s no…

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Credit Union Website Best Practices #2: Simplicity

Welcome to a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned and what we’re still learning about building credit union websites.  Credit union websites are about utility, not entertainment – people visit your site to solve a problem, get information, or…

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Internal search is a huge advantage

Credit Union Website Best Practices #1: Internal Search

Welcome to the first in a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned about building credit union websites.  Today, we’re discussing internal search, the search engine built into your site (not external search engines like Google or Bing). A search…

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There's no denying the power of cute

4 marketing tips from a 4-month-old

As mentioned in a recent blog post, I became a father pretty recently. And, well, this baby has been growing and changing quite a bit in the past few months. It turns out that I’ve learned a lot about babies that resonates with what I know about credit union marketing, and members. I’m definitely not…

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ICYMI (In Case You Missed It)

In Case You Missed It – 5.15.24

Surprising marketing missteps, why less delinquency is bad, some iDiz nostalgia, a WEE welcome, and a little bit of John Oliver. Here’s what we noticed, in case you missed it: What happens when a good apple goes bad? Ever since their iconic 1984 spot, most of us have been huge fans of Apple’s marketing, created…

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