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4 ways to help your members fight fraud-phobia
Discussing fraud with your credit union members can feel like walking a tightrope. Too much “Don’t Worry About It” gets you complacent members, but too much “Pay Attention” leads to panic and shame. You want your members to be informed and aware, but able to trust that the credit union has their back. The problem…
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Fast, free photo fixes for CU websites
The most common issues we see on credit union websites, especially home pages, are enormous, un-optimized, un-sized, and un-cropped images on the home page. These cause your site to load slowly, especially on mobile devices, they chew through bandwidth, and they can even make your site look wonky. This is very common when folks use…
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Five messages that matter more than rate
We’ve all seen them, and we’ve all written, designed and/or published them. Yes, I’m talking about loan promotions featuring a gigantic rate and little else. Here’s a little secret — most people have no idea whether your rate really is a better rate. The good news is that there are lots of things that matter…
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How do you get new members to Google you?
Note: this post isn’t going to be about the “secrets” of SEO (although that probably would make a good topic for another post.) We aren’t going to spend time talking about keywords, inside and outside links, etc. It also isn’t going to be a post about what might be wrong with your website. This post…
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In Case You Missed It – 2.25.2026
Strong financially independent women, experts talk core conversions, avoiding really bad reactions when you use AI, and the credit union that pays for grades. Here’s what we noticed, in case you missed it: “Money Like a Woman” Movement celebrates strengths Linda Armyn, President/CEO at FourLeaf Federal Credit Union in Bethpage New York, shared some incredible…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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Top 5 things that might be missing from your website
Reviewing your website’s content is something of a never-ending task, but addressing content that already exists is pretty straightforward. What about the stuff you can’t see, because it doesn’t exist yet? It can be hard to see what you’re missing if there’s no one around to tell you what they can’t find. Thankfully, we’ve seen…
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The Top Five SEO Fixes for Credit Union Websites
You have to walk before you can run, and the same applies to optimizing your credit union’s website for search engines. Although AI bots are adding a few new wrinkles, the basics of SEO are about the same as ever: focus on making your site useful for the real live human people you serve, and…
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In Case You Missed It – 1.28.2026
All CUs should sign on with Life Over Debt. Sloppy AI is dangerous to your brand. Penny elimination produces headaches. Will TikTok stay on top? Here’s what we noticed, in case you missed it. Life Over Debt is the credit union difference in action We want to bring visibility and attention to Life Over Debt,…
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Rebranding: why it’s all about your “why”
It’s human nature to name things to make them easier to understand. We name things in order to identify what they are, organize them into some sort of system, and describe them to others. And once named, that thing then becomes a bit more real to us; we start to feel ownership, more of a…
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