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CU Numbers Need Marketing Love, Too
Quick, what’s your CU’s current Net Worth/Total Assets ratio? How about Total Loans/Total Shares? What percentage of your members are borrowers? How do these compare to other CUs like yours? Where do you even find these numbers? Now go deeper… WHY are these numbers what they are? Where does your CEO want them to go?…
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In Case You Missed It – 5.13.2026
Pope accused of crank calling his credit union, B2B video moves to LinkedIn, tips for networking on LinkedIn, and the struggles young member face today. Here’s what we noticed, in case you missed it: So, the Pope doesn’t walk into a branch… This is not a joke. When Pope Leo XIV (formerly Cardinal Robert Prevost)…
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Messaging that matters to parents
It shouldn’t really be a surprise that the majority of new parents reassess their finances, which could lead to switching financial institutions. Kids are expensive, and the top concern for new parents is “How am I going to afford this?” Well, maybe not the top, but it’s up there along with “Am I doing this…
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There’s nothing like being there
Last week, I exhibited at the Ohio Credit Union League conference in Columbus, Ohio. So far, we’re still the only credit union focused vendor with a giant pink fuzzy monster. I gave away a few hundred brightly colored fuzzball monsters along with a monster family door prize, talked with lots of great people, connected with…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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Credit Union Website Best Practices #2: Simplicity
Welcome to a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned and what we’re still learning about building credit union websites. Credit union websites are about utility, not entertainment – people visit your site to solve a problem, get information, or…
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Email Marketing – The Overwhelmed Marketer’s Guide (OMG!)
If marketing is part of your job, it’s almost a guarantee that you’re working with some kind of email marketing software. There’s also a good chance that someone other than yourself decided which platform to use, and at best you received a crash course in how it works. Let’s try to fix that. MailChimp, Constant…
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In Case You Missed It – 4.1.2026
In honor of April Fool’s Day, we’re not going to fool anyone. We’re just going to relax the rules a little, and mix in some items that have absolutely nothing to do with credit unions. Here’s what we noticed, in case you missed it: Current cat obsession: Gumbus Gumbus is a toothless cat with enormous,…
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4 ways to help your members fight fraud-phobia
Discussing fraud with your credit union members can feel like walking a tightrope. Too much “Don’t Worry About It” gets you complacent members, but too much “Pay Attention” leads to panic and shame. You want your members to be informed and aware, but able to trust that the credit union has their back. The problem…
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Fast, free photo fixes for CU websites
The most common issues we see on credit union websites, especially home pages, are enormous, un-optimized, un-sized, and un-cropped images on the home page. These cause your site to load slowly, especially on mobile devices, they chew through bandwidth, and they can even make your site look wonky. This is very common when folks use…
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