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24 tips for Monster Results in 2024

24 Tips for Monster Results in 2024 (Part 1)

The holidays are almost upon us and if you’re like me, you don’t have time to write – I mean, uh, READ a long think-piece article today. You just want to work on your end-of-year projects between intense online gift-shopping sessions. Or maybe the other way around. Well worry not! I’m here to provide you…

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So how DO you avoid CommitteeThink?

5 short, sweet ways to avoid CommitteeThink

The rationale for allowing committees to make big decisions sounds good – a small group of stakeholders with diverse backgrounds combine their experiences to solve a problem as a team, efficiently and quickly, in order to benefit the most people. So why doesn’t it seem to work that way? Why do some people see committees…

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Focus on what real people really want

Real SEO for credit union websites starts with real people

Search Engine Optimization (SEO) is one of the most mysterious and misunderstood terms in the world of credit union websites. The standard “SEO tactics” that might work for sites selling shoes or smoothie recipes (stuff like excessive repetition, rephrasing, padding, keyword stuffing, title and meta tag blather, even more repetition, etc.) will probably just annoy…

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Which of these are the biggest?

Help us pick the biggest turkey

Hey, it’s a holiday week, so we decided to focus on the one thing that everyone seems to be worried about. How big of a turkey do you really need, and which of these are the biggest? Leave a comment to vote on your favorite! Is over-optimized SEO the biggest turkey? There’s something ironic about…

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Appeal to their desire to drive and influence change

How to make your credit union’s Board of Directors cool

We’ve seen a lot of conversation in the past few years about the member aging problem and its impact on the future of the credit union movement. Yes, it’s undeniably an obstacle, but more than a few credit unions could benefit from examining themselves, particularly the Board of Directors, along with their membership.  To put…

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First you need to create an on-ramp.

Why are our Board Members so Old?

Now that I’m on two Boards, I finally understand why there is so much gray hair on so many Board Member’s heads. They’re old. Like me. Not that gray hair is a negative. Because of my Dad’s mostly shiny dome, I’m just happy to have some hair up there, regardless of color. And there are…

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What's on the minds of CU leaders right now?

Candid Conference Conversations

In the last month, I’ve been to two state credit union league conferences (the Virginia CU League‘s Growth Conference, and the Indiana CU League‘s Convention right here in Indianapolis). Wondering what’s on the minds of CU leaders right now? Fresh from the schmooze-a-thons, here’s a quick recap of some of the problems and solutions we…

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ICYMI (In Case You Missed It)

In Case You Missed It – 10.25.23

There are credit union monsters running amok! Monstrous mortgage payments, brainless budgeting, dreadful data sharing, hairy hacks and scary scams. For all things creepy, kooky, mysterious and spooky, here’s what we noticed, in case you missed it: We’re Haunting the ICUL convention this week! Stop by our booth at the Indiana Credit Union League’s Annual…

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results can get eerie, uncanny, and downright bizarre.

The creepy side of web-crawling critters

‘Tis the season to be spooky, but don’t worry, this article doesn’t contain any actual spiders. Sorry to any arachnophile readers that got their hopes up.  Big data is a monumental and plentiful resource to be found among the mountains of the Internet, and there’s plenty of gold in them there hills if you’ve got…

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First, you’ll need to listen, and be ready when…

How to break out of a loan rut

Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…

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