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OMG! Who really IS our competition?!?
If we asked you about your competition, who would you have on your list? (Before you read further, try making a list. Once you have at least 5 names down, keep reading.) Did you start by listing other local CUs, and somehow ignore the large banks and local/regional banks that are competing for the same…
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In Case You Missed It – 9.18.24
Prescient predictions, member service or doom loops, colors don’t exist, when Dad can’t draw, and Froot Loops. Here’s what we noticed, in case you missed it: Admiral Hopper’s long-lost lecture on the future of computing The NSA recently published video on YouTube of this positively prescient 1982 lecture from then-Captain Grace Hopper, an amazing (and…
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OMG! Five Fast Fixes for Credit Union Homepages
No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…
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Do your members have the access they need?
With how laser-focused we are on credit union marketing and websites, our blog will often touch on topics such as SEO and creating a marketing flow. But today I’m not thinking about topics such as website accessibility, but about actual human access. And by “access” I mean, can people get to where they need to…
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Do 5-star ratings really mean anything?
Amazon asks you to give a review for every product you buy and every delivery you receive. Rotten Tomatoes and IMDb reviews can influence a movie’s box office almost as soon as it comes out. Uber and Lyft drivers get passed over if they don’t have a 5-star rating, and get upset if you dare…
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In Case You Missed It – 8.21.24
Remember to support good causes, keep AI expectations real, and give mortgage lenders a reality check. Too heavy? Check out clever ads and pick your fave Froot Loops color. Here’s what we noticed, in case you missed it: Help fight for the future of credit unions! The CU De Novo Collective has launched the Louise…
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OMG! 5 tips to make video content your members will vibe with
Working in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make videos every…
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OMG! Managing Your Google Business Profiles
Ever Google for driving directions, or a good burger joint on the way to Aunt Sally’s house? Of course you have. If there’s one thing that’s nearly universal in modern life, it’s the fact that no one has to ask for directions any more, and we pretty much know what to expect when we get…
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OMG! Budget season is coming up!
You’re already juggling loan campaigns, maintaining a website, writing press releases, newsletters and emails, posting social media, designing posters and brochures, updating branch signage, planning your next community event, etc., etc. You know, those everyday expectations that keep you busily bouncing between tasks all day long. Then all of a sudden it’s Budget Season. As…
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In Case You Missed It – 7.24.24
A CU for Freelancers! Student Loan Chaos! The Death of Cash! Credit Reports and Medical Debt! Get me off this crazy thing! Here’s what we noticed, in case you missed it: Finally, a CU for the Gig Economy We’ve mentioned freelancers and the gig economy many times here in this blog. And finally, someone’s actually…
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