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The Care and Feeding of New Members
What can marketers do to really get new members excited about the credit union, and maybe even turn them into credit union superfans? The first few months are the perfect time to solidify your CU’s relationship with new members and increase the number of account relationships. After all, new members have the sharpest memories of…
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Mapping member minds for better CU website navigation
Your credit union website’s navigation has to match your members’ mental maps so they can easily find their way around your website. The “right” answers can vary quite a bit between credit unions, but overall it’s well worth spending time, thought, and testing to make sure people who aren’t credit union employees can find their…
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In Case You Missed It – 7.15.2026
Student loan groans. Penny phaseout patch. Early signs of financial stress. The Daylight Savings drop. Maps to mull over. Here’s what we noticed, in case you missed it: Student Loans Strike Back Your credit unions’ members might be among many Americans in hot water over student loans, thanks to the changes effective July 1st. Nearly…
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Free tools and tips for better website usability
Website usability, UX/UI… a lot of the time these can feel like aspirational concepts rather than guiding principles people actually use when building websites, right? It’s not like credit union marketers have an abundance of time to prototype and collect data. Well, as it turns out, you have more tools at your disposal than you…
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Building better offsite warnings for CU websites
Be honest – does your credit union’s website show a Big Scary Lawyer Warning (BSLW) like this when a member clicks a link? OH NOES! You are leaving the Awesome CU web site! Awesome CU has no control over and is not responsible for the content or privacy practices of other web sites. Awesome CU…
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When it’s time to DIY and when it’s time to call a pro
Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…
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Will it blend? The only CU fintech question that matters.
Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union. Do these systems all look and feel and function…
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In Case You Missed It – 6.10.2026
The Q&D on BOA’s Gen Z POV. How to de-jargon and un-confuse your members. Even more clarity with a breakdown of the CLARITY act. Why AI is losing its own popularity contest. Rumblings of rewards-based resentment. Here’s what we noticed, in case you missed it: Generation Survival: BOA’s Gen Z Report Bank of America just…
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Using AI – Dos and Don’ts
It’s easy to feel like you’re being pressured to use AI before you actually have a use case for it. So, well-meaning people start scrambling to find any way to start using AI and end up making mistakes, usually due to misunderstanding what it can do. Not all AIs are created equal. Not everything people…
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Monsters in Madison
Bringing more fur to Wisconsin Credit Unions A few weeks ago, we brought the iDiz, Inc. traveling monster websites and marketing show to Madison, Wisconsin for the annual Wisconsin League Convention. We hadn’t exhibited in Wisconsin before, and don’t (yet) have any clients here. I didn’t quite know what to expect, but I knew it…
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