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Relate the data back to the real people using your site

Five ways credit unions can get the most out of Google Analytics

Any way you slice it, Google Analytics is a huge, confusing beast. The price ($0.00) is certainly right, and it’s an amazing resource, but Analytics can also be pretty bewildering, with lots of dead ends, rabbit holes, and red herrings galore. Plus, all the advice you find online is oriented toward websites selling shoes, games,…

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You don't need fancy cameras & microphones

5 tips to make video content your members will vibe with

Being in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make these little…

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ICYMI: In case you missed it

In case you missed it (v23)

This installment of ICYMI is staying mobile, looking into the future, heating up, assessing risks and changing the world. Oh, and a little birdwatching along the way. Here’s what we noticed, in case you missed it: Mobile branches are the future I’ve been a big fan of mobile branches for a long time. I was…

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Come closer, closer, and hear our tales of dread…

Five ways you’re scaring members away

Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…

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What good is a marketing budget that never changes?

It’s budget season once again. Time to dust off last year’s marketing budget, tweak the product promotions to match what lending wants to focus on this year, push the numbers as much as you think you can get away with, turn it in and hope that it doesn’t get trimmed too far back. Sound about…

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ICYMI: In case you missed it

In Case You Missed It (v22)

Calling out crypto clumsiness. An anxiety-inducing accounting of ants. Necessarily nuanced nudging. A realistic range of representation. The sale and safeguarding of Stonehenge. Vader’s voice virtualized. Here’s what we noticed, in case you missed it: Calling out the elephants in the crypto room… Even for the most dedicated fan of cryptocurrencies, there are some enormous…

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Show them, transparently, how it all works.

Let’s get unapologetically, radically transparent

No, I don’t mean transparent as in “invisible” or “see-through,” and I certainly don’t mean “difficult-to-find.” The word transparency could refer to a lot of things inside a credit union, but for our purposes we just have to ask one question:  Do people know how a credit union works? We know that people see “credit…

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Make it about more than rates, and they’ll be happy to switch

Five tips for credit union deposit marketing

Things are, well, pretty wacky out there in the US and world economy. Loan growth has been strong this year, surprisingly strong, and at many credit unions loans are starting to outgrow deposits for the first time in a few years. And so now, with inflation, general uncertainty, and rising rates on people’s minds, some credit unions are…

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It might be a good time to think proactive, rather than reactive.

Is it time for Credit Unions to go Virtual?

The labor market has had 20 consecutive months of sustained job growth. The unemployment rate has been hovering around a 50-year low. It’s really no wonder that employers are having to boost hourly and salaried pay just to compete for workers. Credit unions are in the same boat. It’s harder-than-ever to find new, qualified personnel.…

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ICYMI: In case you missed it

In Case You Missed It (v21)

We’ve got student loans and a new breed of scam. Millions of disease-fighting mosquitoes. A cost-of-living comparison, the rise of mobile banking and a whole lot of real-life experience. What’s on your bingo card? Here’s what we noticed, in case you missed it: The great Student Loan debate By now you probably have heard that…

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