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how do you get new members to google you?

How do you get new members to Google you?

Note: this post isn’t going to be about the “secrets” of SEO (although that probably would make a good topic for another post.) We aren’t going to spend time talking about keywords, inside and outside links, etc. It also isn’t going to be a post about what might be wrong with your website. This post…

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ICYMI (In Case You Missed It)

In Case You Missed It – 3.20.24

We’re here with some FRESH takes from this week’s marketing conference! It literally just ended! We have insights about Financial education, marketing with data, using AI, setting a good marketing pace, junk fees and a surprisingly large fruit. Here’s what we noticed, in case you missed it: Junk fees are no joke The Biden administration…

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3 big money questions from a new father

2024 has already been a crazy year, or maybe that’s just because I’ve spent most of it as a brand-new, first-time-ever Dad. Yes, parenthood is wonderful, watching my daughter grow and change is breathtaking, and I really, REALLY miss getting a full night of sleep. But this article isn’t about that. Instead of talking about…

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Your biggest assets are in the heads of the people who work there

Turn your staff into an Idea Factory.

Your credit union’s biggest assets are not on the books, but in the heads of the people who work there. Their experience has given them very specific insights, that when combined with some creative thinking become invaluable to your credit union’s future. So how do you turn those assets into something tangible? Turn your staff…

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ICYMI (In Case You Missed It)

In Case You Missed It – 2.21.24

FAFSA fumbles, understanding the unbanked, paying for priority privilege, pricy pet ownership, astonishing AI advancements, and auto prices are almost normal. No one has time to catch all the news, so here’s what we’ve seen lately, in case you missed it: FAFSA frustrations flummox families For millions of college-bound students, filling out the FAFSA is…

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Does everything blend together and just…work?

Will it blend? The only CU fintech question that matters.

Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union.  Do these systems all look and feel and function…

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Where will the future take you?

Move with the future or get left behind

My job has had a learning curve since Day 1, and I hope it continues. Because I’d rather move with the future than get left behind. It has been a powerful evolution I’ve been a graphic designer for over 40 years. My profession has transformed from markers, drafting tables and T-squares all the way up…

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ICYMI (In Case You Missed It)

In Case You Missed It – 1.24.24

Boomers and booms, brands that x-ed out, a different type of Visa, and why you might be able to afford your very own influencer after all. Oh, and a tiny bit of bragging on our part. Here’s what we’ve seen lately, in case you missed it: Congrats, it’s a bouncing baby website! We don’t usually…

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Solving the CU marketing “now what?” problem

Solving the CU marketing “now what?” problem

“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…

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Set yourself up for success in the new year!

Four ways CU marketers can kick-start 2024

The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…

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