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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the GoWest Credit Union Association’s MAXX 2026 conference the same day we send you this newsletter. See you there! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot of benefits…
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AI, Google, and your CU website
Yet another headline about AI (Artificial Intelligence). Yawn. But if you’re responsible for content on a credit union website, there are some practical, nuts-and-bolts things you need to know about how AI interacts with your content. And don’t worry – there’s still a place for us humans in this brave new machine world. Here are a…
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People are still the credit union superpower
It’s fair to say that there’s a growing AI fatigue among the general population. Concerns about AI are increasing, and since AI developers continue to push ahead recklessly while some of them have lost control of their creations, it’s easy to see why people are worried. Credit unions are different, because credit unions will always…
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In Case You Missed It – 9.16.2026
What the heck is Babymaxxing? The income inequality credit card gulf. The pros and cons of Japanese centenarians. Solar powers up the USA. Here’s what we noticed, in case you missed it: Babymaxxing? Babies (well, their worried, well-heeled parents) are big bucks, and now AI-enhanced baby surveillance tools and tracking are a lucrative new niche.…
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Ten tips for better behaved bots
How to keep your credit union’s AI agents from being blocked from your website More and more credit unions are starting to use AI for all sorts of things, such as answering questions for members, optimizing copy and content, looking for compliance issues, helping generate ideas, and much more. Many times, these AI agents or…
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Do your members have the access they need?
With how laser-focused we are on credit union marketing and websites, our blog will often touch on topics such as SEO and creating a marketing flow. But today I’m not thinking about topics such as website accessibility, but about actual human access. And by “access” I mean, can people get to where they need to…
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Do PDFs belong in your credit union’s website?
The average credit union website has a couple dozen PDFs lying around (and some far more). Sometimes, they’re necessary for things like printable forms. But much of the time, it would be better for your members to put this information into a web page. Here’s how to decide what place PDFs have in your credit…
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Five shocking things you didn’t know about credit union websites
We’ve built and managed a lot of credit union websites over the years, and we’ve found that there are a quite a few things that make credit union websites very different – sometimes in unexpected ways. 1) People are Googling your credit union, not your products. The Google Search Console stats are very clear and…
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In Case You Missed It – 8.12.2026
ROAD Rules. Mapping epic tales. Slashing through the AI hype to get real numbers. A sobering, snarky smack in the face for future wealth transfer strategies. Here’s what we noticed, in case you missed it: ROAD To Housing Explainer The fine folks at CreditUnions.com have put together a concise summary of what opportunities credit unions…
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Bracing yourself for CU budget season
All across the land, credit union marketers are polishing up their crystal balls, sharpening their pencils, and gearing up to face the most fearsome beast of all: next year. Following are a few tips for balancing strategy with resources to get the biggest bang for your members’ hard-earned bucks — and your time and energy.…
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