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Why credit union websites must be flexy and stretchy
When it’s time to build a new website for your credit union, what are you looking for? The longest list of features? An all-in-one, all-singing, all-dancing set of solutions to all your problems forever? Set it and forget it? Write a check and walk away? Or are you looking for a long-term relationship, a basis…
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Why you need fewer members who look like me
The median age in the US is 38.5. The average age of a credit union member is 53. That’s already a big gap. But when you realize that 68% of their “most loyal” CU members are older than 65, suddenly that age gap feels even bigger. (No wonder so many credit unions are beginning to…
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3 steps to change what people say about your CU
We know credit unions to be helpful, community-oriented and compassionate. We know they keep their members’ financial interests close to their hearts. But what do people really say about your CU? A lot of people (and I mean A LOT) have largely experienced financial services as punishment, as trauma. And they feel this way for the…
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In Case You Missed It (v33)
In this edition, we take a look at showing off your real values, the way real-world costs are rising, some big moves from NCUA, a fancier ChatGPT, the current state of remote work, and more. Here’s what we noticed, in case you missed it. Lip service vs. real values Chip Filson’s “Just a Member” blog…
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Five ways you’re losing deposits
After years in the basement, loan and deposit rates have been rising for a while, and at many credit unions, the deposit pendulum has swung from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be…
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How to decide when to stop or push ahead
Marketing is an inexact process that sometimes takes a long time to pay dividends. Which might be why so many CFOs aren’t sure it’s worth the cost. Numbers People usually prefer to track a quick return on a specific investment, with digits they can show on a spreadsheet. But marketing isn’t accounting. That’s not to…
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How to get started with Google Ads
Google offers you some excellent tools for tracking your site traffic and bidding on keywords. But let’s be honest, these interfaces aren’t the most user-friendly. In fact, at first glance they can be overwhelming and incomprehensible. The good news is you don’t have to be a tech guru to get started. Trust me, I’ve helped…
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In Case You Missed It (v32)
BIG NEWS in the credit union world! Plus, 4-day work weeks, a call for transparency, Student Loan confusion, Apple Pay Later, and the Erie Canal. We’ve got something to say about all of these, and more. Here’s what we noticed, in case you missed it: Remember the 4-day work week? Surprise, surprise, it seems like…
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Fixing the Top Five Accessibility Mistakes on Social Media
Sure, your website has great Accessibility, and you check up on it regularly to keep your site up to snuff. But what about the rest of your online presence? The bad news is, a lot of credit unions aren’t paying attention to Accessibility on Social Media, and routinely post content that a significant portion of…
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Making content to attract younger members
Whenever the question of how to reach new, young members comes up, you’ll see recommendations like, “Make relevant, valuable and authentic content that displays your values,” and you have to wonder what the writer thinks it actually means. Now, this is actually good advice, but it can feel incredibly generic. I know this because I’m…
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