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3 ways to earn your members’ trust
There’s an old saying, “May you live in interesting times,” which supposedly refers back to an old curse. If you’ve not heard of it before, the gist is that it’s better to live in a “boring” time of peace and prosperity instead of an “interesting” time of conflict and change. And when it comes to…
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In Case You Missed It (v28)
Step right up ladies and gentlemen, CUs of all sizes! We’ve got all sorts of wacky and wonderful things here today! For starters there’s an honest-to-goodness brand-new credit union getting started. The CU-world-famous Chip Filson gives his take on recent bank failures. Is artificial intelligence your new CEO? Can you get your paycheck before it’s…
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New CU tech needs Marketing love, too
Woohoo! Your shiny brand-new website, online banking, mobile banking app, P2P payments platform, fribbert cromulator, or all the above is ready to rock! All your need to do is shut down the old one, flip a few switches here and there, and your members will love it! They’ll flock to download the apps, and no…
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Work with me here.
A few years ago I got involved with a local non-profit, because they pulled together and did something positive and real for the community, instead of just talking about it. They bought land in midtown Indy and built a park – complete with a playground, picnic shelter, and baseball field. It’s not a huge park,…
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Is AI going to steal my job?
According to the internet, ChatGPT is the newest hot-topic artificial intelligence that’s apparently going to steal my job and take over the world! ARGH! I wanted to know more about this scourge upon humanity, so I turned to every millennial’s secret work weapon: Looking it up on Google. Despite the doomsayers, ChatGPT is just a…
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In Case You Missed It (v27)
What do Super Bowl ads have to do with 40K menus? Does it matter what you do on LinkedIn? Looking for generational FinEd content? You want it, we’ve got it. Here’s what we noticed, in case you missed it. Six things to stop doing on LinkedIn This is a wonderfully direct discussion of some of…
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Why love needs CU marketing love, too.
When you think about it, credit unions and the whole credit union movement are pure love in action. I’m serious. Sure, the eight cooperative principles use fancier language, but when you get down to it, these core principles of the credit union movement are all just practical ways humans make the world a better place…
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How to hire marketers that get-stuff-done
You aren’t the only one having problems finding people with the right skills to fill open positions. Especially when you are trying to hire a marketing person. Which makes it even more frustrating when, for every new hire you finally land, someone else decides to leave. It feels like a never-ending battle to get-positions-filled in…
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3 ways to get BIG results from your tiny social media budget
It seems like budget is the Achilles’ heel of social media managers, regardless of industry. In my experience, this is equally true at credit unions. The reality is that your social media budget has to compete with the rest of your marketing goals, and might get ignored as a result. The good news is that…
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Cruft check: fast, easy credit union website cleanup
Hey, I get it; housekeeping is hard. But it’s still an important part of keeping your credit union’s website running smoothly. Every so often, it’s worth taking a few minutes to clean up link rot, scrub that scruffy, crusty old content, and throw out last year’s leftover rates. Here’s our easy, fun checklist to get…
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