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In Case You Missed It – 2.25.2026
Strong financially independent women, experts talk core conversions, avoiding really bad reactions when you use AI, and the credit union that pays for grades. Here’s what we noticed, in case you missed it: “Money Like a Woman” Movement celebrates strengths Linda Armyn, President/CEO at FourLeaf Federal Credit Union in Bethpage New York, shared some incredible…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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Top 5 things that might be missing from your website
Reviewing your website’s content is something of a never-ending task, but addressing content that already exists is pretty straightforward. What about the stuff you can’t see, because it doesn’t exist yet? It can be hard to see what you’re missing if there’s no one around to tell you what they can’t find. Thankfully, we’ve seen…
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The Top Five SEO Fixes for Credit Union Websites
You have to walk before you can run, and the same applies to optimizing your credit union’s website for search engines. Although AI bots are adding a few new wrinkles, the basics of SEO are about the same as ever: focus on making your site useful for the real live human people you serve, and…
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In Case You Missed It – 1.28.2026
All CUs should sign on with Life Over Debt. Sloppy AI is dangerous to your brand. Penny elimination produces headaches. Will TikTok stay on top? Here’s what we noticed, in case you missed it. Life Over Debt is the credit union difference in action We want to bring visibility and attention to Life Over Debt,…
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Rebranding: why it’s all about your “why”
It’s human nature to name things to make them easier to understand. We name things in order to identify what they are, organize them into some sort of system, and describe them to others. And once named, that thing then becomes a bit more real to us; we start to feel ownership, more of a…
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The Top 5 Content Problems on Credit Union Websites
Content is the beast that you never stop feeding. It’s the mill that always requires more grist. Like washing your dishes or doing the laundry, you’re never actually done-done. And that’s what makes it a headache for every marketer who has more responsibilities than time. Not all content is created equal, however. The social media…
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The Top Five Interface Problems on Credit Union Websites
Not to toot our own horns, but we build a lot of credit union websites (toot, toot). And so we see a lot of interface problems on old websites we need to solve with the new websites. Here are the top five problems we see specifically related to interfaces on credit union websites, and some…
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Three young members you can help in 2026
Each year the Member Aging monster has been getting bigger and meaner for credit unions across the county. Why? Because as the average age of a credit union member rises, CUs tend to become increasingly out of touch with younger members. It doesn’t help that when we discuss young credit union members, we tend to…
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In case you missed it – 12.10.2025
Support for new CUs, raising capital for African Diaspora FCU, funding for Haven FCU, helping members avoid AI video and strategys for indirect auto loans. Here’s what we noticed, in case you missed it: Why small (and new) CUs matter We loved this well-reasoned, thorough, and passionate article on why small (and new) credit unions…
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