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Make your CU website pay: getting to know your members
Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…
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Huge credit union opportunities in the news
Here’s a recap of a few recent news stories that also set off that little light in my brain labeled “You know, credit unions have opportunities to really think big here”. Closing the Black homeownership gap Ponder a statistic from this article from SWBC: “In 2021, Black homeownership rates were at 44%, while 74% of…
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Don’t be like an airline
You might not think that an airline has a lot in common with a credit union. But when you think about it, people come to both airlines and CUs because they want to do something else. No one I know rides commercial airlines or takes out loans because they enjoy doing those things. Both airlines…
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In Case You Missed It (Vol 18)
Get out your Buzzword Bingo cards! This week we’ve got “green”, “FinEd”, “pizza”, “crypto”, “carbon”, “Lego”, “Pride”, and, uh, “glue”. Here’s what we’ve noticed, in case you missed it: Considering Green Loans? The time could be now Reuters recently reported the President will announce new executive actions to increase the production of solar panels and…
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Mission is your credit union’s not-so-secret weapon
“Why are you here?” It’s a small question. And it’s a big question, too – the biggest, really. The answer, and more importantly the truth of that answer, will determine whether a credit union thrives and survives. “No, why are you really here?” We’re not talking about a slogan, a tag line, or the boring,…
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Legends don’t just happen, they’re built.
Despite its name, New College (part of Oxford University) isn’t exactly new, having been built in the late 1300s. And with that kind of history, it isn’t surprising that even some of its buildings have their own stories and legends. Take the New College dining hall, known for the enormous oak beams that span across…
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Your Granny’s on TikTok. Oh my!
When TikTok got started, it was generally a kid’s platform. It was the home of lip-syncing, dancing, and general antics. As a result, most of its user base was in the under 20 demographic. Fast forward to 2022, and things have changed. Pew Research Center’s survey of adults from 2012-to 2021 showed that 40% of the…
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In Case You Missed It (Vol 17)
True facts you won’t believe. Great ideas and voltage drops. Provocative lip balms, why we need small CUs, and a disgusting political party quiz. Here are the items that caught our eye, in case you missed it: Powering through the “voltage drop” when you have a great idea I subscribe to Behavioral Scientist, and you…
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A second look at CU science fiction
Many years ago we wrote a post called “Credit Union Science Fiction” as an attempt at looking into the future. It was a fun, funky mental exercise that let us flex those precognitive muscles a little bit. After all, making predictions and planning for the future is an important part of every marketing strategy. We…
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What GA4 means to CUs
If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…
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