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Set yourself up for success in the new year!

Five things CU marketers can get done before 2023

Only a few weeks to go until 2023, and so it’s time for credit union marketers to relax a bit with a cup of hot chocolate and get firmly into holiday mode, right? Well… sort of. With just a little time and effort before the January whirlwind, you can get a head start on 2023,…

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Your website does a lot of work for you.

Have you thanked your website lately?

Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…

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You don't need to do everything

You deserve a promotion, not more work.

Marketers at credit unions have always been asked to handle a lot of different things at once. Sometimes they’ve been asked to do more than one job. It kind of comes with the territory. Especially at smaller CUs. But that doesn’t make it a good idea. To keep piling on responsibilities, regardless of someone’s strengths,…

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ICYMI: In Case You Missed It

In case you missed it (v24)

This week, we’re pondering whether “unbanked” is out, feeling wary about Twitter, wondering why interchange legislation keeps coming back, finding tranquility, riding golf carts, and going green. Here’s what we noticed, in case you missed it: Time to ditch the whole “unbanked” and “underbanked” idea? Yes. This article on Financial Brand lays out the details…

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Relate the data back to the real people using your site

Five ways credit unions can get the most out of Google Analytics

Any way you slice it, Google Analytics is a huge, confusing beast. The price ($0.00) is certainly right, and it’s an amazing resource, but Analytics can also be pretty bewildering, with lots of dead ends, rabbit holes, and red herrings galore. Plus, all the advice you find online is oriented toward websites selling shoes, games,…

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You don't need fancy cameras & microphones

5 tips to make video content your members will vibe with

Being in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make these little…

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ICYMI: In case you missed it

In case you missed it (v23)

This installment of ICYMI is staying mobile, looking into the future, heating up, assessing risks and changing the world. Oh, and a little birdwatching along the way. Here’s what we noticed, in case you missed it: Mobile branches are the future I’ve been a big fan of mobile branches for a long time. I was…

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Come closer, closer, and hear our tales of dread…

Five ways you’re scaring members away

Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…

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What good is a marketing budget that never changes?

It’s budget season once again. Time to dust off last year’s marketing budget, tweak the product promotions to match what lending wants to focus on this year, push the numbers as much as you think you can get away with, turn it in and hope that it doesn’t get trimmed too far back. Sound about…

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ICYMI: In case you missed it

In Case You Missed It (v22)

Calling out crypto clumsiness. An anxiety-inducing accounting of ants. Necessarily nuanced nudging. A realistic range of representation. The sale and safeguarding of Stonehenge. Vader’s voice virtualized. Here’s what we noticed, in case you missed it: Calling out the elephants in the crypto room… Even for the most dedicated fan of cryptocurrencies, there are some enormous…

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