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ICYMI (In Case You Missed It)

In Case You Missed It – 2.5.25

Clear communication, visual data, Super Bowl Facts, automating finance and a breath of fresh air. Here’s what we noticed, in case you missed it. The wrong time to be silent. We wrote these posts a few years back and under different circumstances, but the advice has stayed fresh. When the world seems to be changing…

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Simplification, Mobile-ization, Evolution

Five Credit Union Website Trends for 2025

We build a lot of credit union websites, and we’ve been doing it for many years. This specialization gives us an unique perspective, and so we’re seeing some really interesting trends start to pop up. Here are the top five as we head into 2025. 1) Fewer pages Our last several sites have launched with…

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It's sometimes hard to tell the difference

Are you investing in high quality marketing or just throwing money away?

Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…

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young people aren’t a monolith

Three young members you can help in 2025

Each year the Member Aging monster has been getting bigger and meaner for credit unions across the county. Why? Because as the average age of a credit union member rises, CUs tend to become increasingly out of touch with younger members. It doesn’t help that when we discuss young credit union members, we tend to…

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ICYMI (In Case You Missed It)

In Case You Missed It – 12.11.2024

How members look at branches. The Hyundai/Amazon partnership. The continuing need for EV loans. Job satisfaction and water on Mars. Here’s what we noticed, in case you missed it: Is this a branch or a gym membership? This thought-provoking article on The Financial Brand from Rivel Banking Research, entitled “How Consumers Value – and Use…

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The Overwhelmed Marketers Guide: Come out swinging in the new year.

OMG! The Overwhelmed Marketers Guide to Year-End

We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…

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Your website does a lot of work for you.

Have you thanked your website lately?

Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…

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ICYMI (In Case You Missed It)

In Case You Missed It – 11.13.2024

All the fancy new and coming EVs. The undeniable power of tech security. A look at FedNow’s first year. Some new options for social media lovers. Here’s what we noticed, in case you missed it: EV market maturing and expanding In a recent podcast, Ford CEO Jim Farley stated that he’s been daily driving a…

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Start Credit Unions to Save Credit Unions

The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…

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Come closer, closer, and hear our tales of dread…

Five ways you’re scaring members away

Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…

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