Posts by Brian Wringer

Details matter. Details differentiate.

Why daily details matter

I recently read an article about the rise of cupholders in cars. It turns out to be a more interesting and important topic than you might think. And there are lessons every marketer can learn from the Great Cupholder Revolution. In a nutshell, cupholders in American cars started entering the mainstream in the 1960s, as…

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Search engines are looking for websites that are more accessible and understandable for everyone.

Is your website written for brainiacs?

Did you realize that a high reading level on your website might be hurting your search results and making your site less useful? If Google’s algorithm thinks you’re writing for brainiacs instead of the average person, it could be showing up in your search results. Which makes sense, since search engines are looking for websites…

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What Operations wants to hear: We have the info we need to make members happy.

Five fast intranet benefits for Operations

When staff can easily share information, resources and communicate with each other, everything goes smoother. Here are the top five ways Operations can benefit from a better, faster, easier intranet: More service consistency By sharing information across locations and departments, you’ll create more consistency in decisions, expectations, and service standards. Fewer errors With a wide…

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A few little, teensy-weensy things I'd like to see under the tree this year

All I Want for my CU Marketing Christmas

Dear Santa: I’ve been a very good little credit union marketer this year. I kept my desk clean, tracked ROI faithfully, surfed the mobile wave, and leveraged channel preferences to optimize KPIs across key brand value concepts. But there are just a few little, teensy-weensy things I’d like to see under the tree this year…

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The brand cost or benefit should be part of every fee equation.

Fees need marketing love, too

For credit union marketers, fees can be a real pain in the patoot. There are all those pesky clouds of fine print we have to stuff in somewhere, not to mention all those negative vibes. But fees are a necessary part of keeping the lights on at every credit union. Fees make up most of…

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What the heck are you waiting for?

Start next year right now

With just a few weeks left in 2018, it’s time to relax, get ready to enjoy the holiday, munch cookies, and arrive in 2019 rested and ready to roll up your sleeves again in January. Nah, just kidding. Sure, the holidays are coming and there are cookies to be eaten, but here are a few…

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Not everyone is ready to saddle up the digital marketing monster

The fun and easy way to dip a toe into digital marketing

We understand that every credit union is at a different place in their digital marketing journey. Not everyone is ready to saddle up the digital marketing monster and thunder off into the e-sunset. Especially if your time is limited and your budget is even more limited. But if you ARE interested in knowing a bit…

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