Credit unions need a clear Purpose to thrive.

Mission is your credit union’s not-so-secret weapon

“Why are you here?” It’s a small question. And it’s a big question, too – the biggest, really. The answer, and more importantly the truth of that answer, will determine whether a credit union thrives and survives. “No, why are you really here?” We’re not talking about a slogan, a tag line, or the boring,…

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you need to pick and choose the metrics that apply

What GA4 means to CUs

If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…

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Don't be afraid to show off a little pizazz

Five Ways You’re Losing Car Loans

I don’t need a crystal ball to predict that your credit union needs to make more loans. And of course that means good ol’ auto loans, mostly used car loans. Free of charge, we’ll share five things you’re probably doing wrong with your car loan products, your member experience, and your auto loan marketing (just…

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credit union people are a pretty amazing bunch

CUDE training and my credit union adventure

I’m an avid motorcyclist, and like anything involving high level skill, part of the fun is constant improvement. Whether I’m riding the same old seven miles to the office, romping through the curvy roads in southern Indiana and Kentucky, or seeking out the most primitive dirt roads I can find, there’s something to learn from…

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How are you making people feel? They remember.

Soft impacts and hard numbers

You’ve probably seen this quote from Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou It’s a simple, but powerful truth. And it’s why credit unions at their best pay careful attention to those “soft…

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Big Data is Marketing's big baby

Core conversions need Marketing love, too

Technology moves fast, and credit unions need to move faster. Or at least keep up. If changing or upgrading your core processor is on the table, here’s why Marketing needs to be sitting at that table. Be there from the beginning No one embarks on a core conversion for fun. It’s a monster project, and…

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Time to snuggle up to a warm screen and do a little mouse-driven maintenance

Five Fun Winter Website Projects for CU Marketers

I’m a dedicated motorcyclist, so winters are the time when I catch up on all the home and garage projects I neglected in warmer weather. As it turns out, I’m out of moto-projects right now. My bikes are all running great, and I organized all my tools and spare parts last winter. So this winter…

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FIGHTING FOR THE FUTURE OF CREDIT UNIONS ...even if we may not be around to see it

Why we need to help start more new credit unions

It seems that while we and everyone else in the credit union movement were busy growing existing credit unions, it slowly became incredibly difficult to start a new credit union. At the same time, it has also become easier and far more common for credit unions to disappear via mergers. The stats are staggering: over…

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Here's how to turn this beastie into a bestie

Wrestling the Member Onboarding Monster

This slippery, sly critter is a regular Houdini. Without constant attention and communication, the Member Onboarding Monster slips overboard the instant your back is turned, taking hundreds of members with him. Here’s how to turn this beastie into your member retention bestie, and transform single-service and indirect members into lifelong super-fans: Automate onboarding This one’s…

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