Posts by Brian Wringer
All I Want for my CU Marketing Christmas
Dear Santa: I’ve been a very good little credit union marketer this year. I kept my desk clean, tracked ROI faithfully, surfed the mobile wave, and leveraged channel preferences to optimize KPIs across key brand value concepts. But there are just a few little, teensy-weensy things I’d like to see under the tree this year…
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Fees need marketing love, too
For credit union marketers, fees can be a real pain in the patoot. There are all those pesky clouds of fine print we have to stuff in somewhere, not to mention all those negative vibes. But fees are a necessary part of keeping the lights on at every credit union. Fees make up most of…
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The fun and easy way to dip a toe into digital marketing
We understand that every credit union is at a different place in their digital marketing journey. Not everyone is ready to saddle up the digital marketing monster and thunder off into the e-sunset. Especially if your time is limited and your budget is even more limited. But if you ARE interested in knowing a bit…
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How to Nuke the Numb Numbers Monster
The Numb Numbers Monster has two heads facing different directions; one that makes all kinds of brand promises, and one that actually does the opposite. Fortunately, you can train the Numb Numbers Monster so that both faces sing the same song, but first you have to answer one big question: Do your CU’s numbers match…
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Saddle up the Digital Marketing Monster
Digital Marketing is a huge, slippery, multi-armed beast, with tentacles reaching out in every direction. But if you can manage to grab hold and hang on, this powerful monster can take you for the ROI ride of a lifetime. But how do you rope this beast? There’s no place to put a saddle! Whoa there,…
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Beating the Blah Brand Blob
The Blah Brand Blob is a close cousin to the Bankthink Behemoth and the Monster of Meh. Huge, fuzzy, and sprawling, this gelatinous glob tries to be everything to everyone and slowly smothers growth under a flood of ignorable messaging, lukewarm shades of boring blue, and halfhearted, tedious mission statements. But you can turn your…
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Beating the Bankthink Behemoth
Ever lying in wait for credit union adventurers, the horrible Bankthink Behemoth lures victims with the sweet siren call of pure profit and mindless, strictly-by-the-numbers management. If you fall into its clutches, the Bankthink Behemoth will slowly digest your credit union’s heart, soul, and uniqueness, leaving nothing but a cold, hard shriveled mini-bank. It takes…
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Beefing Up the Wimpy Website Monster
Scrawny, misshapen, and horribly behind the times, this chronically malnourished and neglected little freak can do enormous damage as he gnaws away at your brand and member growth. The Wimpy Website Monster does his work in those dusty, dark, forgotten corners of code, slashing SEO results, catering to long-dead browsers, driving away members, and generally…
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Taming the Member Aging Monster
It’s big, it’s wrinkly, and it’s screaming for higher certificate rates. And before you know it, one dark and stormy night you’ll wake up and realize that the average age of your members is creeping toward the 50s. That’s right, it’s the Member Aging Monster, and even though it’s slow, it’s one of your credit…
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Squishing the Monster of Meh
Quick, what’s your biggest Marketing monster? I bet you said something like “Budget and resources! I need more money and power! And a time machine!” You’re not alone. In every survey of CU Marketers I’ve seen, “resources” is the top concern or obstacle. But I think we’ve slightly mislabeled this monster. Or maybe the real…
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