Posts by Brian Wringer
Where do you get great content for great content marketing?
Content marketing is a great way to move away from interruption marketing and build relationships and trust. But where does all the content come from?
Read More
Career lessons from the funny farm
I’ve had an unusual career. After the watermelon farm, and while I was in college and playing in a classic rock band, I also worked full time at a psychiatric hospital for four and a half years. (I didn’t get much sleep, either…) Like anyone who’s worked in a hospital, I also have an endless…
Read More
Why daily details matter
I recently read an article about the rise of cupholders in cars. It turns out to be a more interesting and important topic than you might think. And there are lessons every marketer can learn from the Great Cupholder Revolution. In a nutshell, cupholders in American cars started entering the mainstream in the 1960s, as…
Read More
Is your website written for brainiacs?
Did you realize that a high reading level on your website might be hurting your search results and making your site less useful? If Google’s algorithm thinks you’re writing for brainiacs instead of the average person, it could be showing up in your search results. Which makes sense, since search engines are looking for websites…
Read More
Five fast intranet benefits for HR
An intranet is an internal website used by staff to share information and resources and to communicate with each other. Here are the top five ways your HR department can benefit from a better, faster, easier intranet!
Read More
Five fast intranet benefits for Operations
When staff can easily share information, resources and communicate with each other, everything goes smoother. Here are the top five ways Operations can benefit from a better, faster, easier intranet: More service consistency By sharing information across locations and departments, you’ll create more consistency in decisions, expectations, and service standards. Fewer errors With a wide…
Read More
Five fast intranet benefits for CEOs
An intranet is a great way to make sure everyone is on the same page, even if they’re scattered across multiple locations. Here are the top five ways a CEO can benefit from a better, faster, easier intranet!
Read More
Five fast intranet benefits for Marketing
Most people think of an intranet as an internal website used by staff to share information and resources and to communicate with each other. But did you know an intranet is also an amazing Marketing tool?
Read More
All I Want for my CU Marketing Christmas
Dear Santa: I’ve been a very good little credit union marketer this year. I kept my desk clean, tracked ROI faithfully, surfed the mobile wave, and leveraged channel preferences to optimize KPIs across key brand value concepts. But there are just a few little, teensy-weensy things I’d like to see under the tree this year…
Read More
Fees need marketing love, too
For credit union marketers, fees can be a real pain in the patoot. There are all those pesky clouds of fine print we have to stuff in somewhere, not to mention all those negative vibes. But fees are a necessary part of keeping the lights on at every credit union. Fees make up most of…
Read More