Posts by Brian Wringer
How to navigate the New Normal
We hope everyone is doing OK in…well, what should we call these times? The Coronazone? The New Normal? In order to help everyone navigate recent challenges, we’d like to share a few tips to hopefully make your life and work a little easier in the coming weeks. Working remotely takes practice Working remotely has always…
Read More
Taming the Weird Times Monster
The Weird Times monster is hairy, scary, and totally unpredictable, constantly sprouting freaky new tentacles to worry about. Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster has been tromping all over the place for the last few years, and it doesn’t look like he’ll be…
Read More
The Department of Missing-The-Boat
Today we have so many different topics to talk about, (okay, rant about), that we chose to share them all instead. Big thanks (I think) to the sources linked for the extra grey hairs over the last few weeks. Where are the CUs on automatic savings? This is one of the planet’s biggest no-brainers for member…
Read More
What will lenders do when people stop owning cars?
This jelly-bean-looking EV is already signing people up for a waitlist while it goes through testing. Because electric motors and batteries take up less space, the inside of a Canoo is “as big as a Suburban, with a smaller footprint than a Prius.” The interior has sofa-like seating, and “enough room to easily fit a…
Read More
Dot org, dot com, dot what? How to keep your domain names safe.
Every website needs a domain name so that human beings can find it. In fact, your domain name is one of the most valuable assets you own. And of course, email doesn’t work without a domain name. That’s why it’s vitally important to make sure your domain names are always protected, and that you have…
Read More
20 Monster Ideas for a Monster 2020: Part 1
It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Here are the first ten ways to pump up differentiation, connect with the next generation, break out of your…
Read More
20 Monster Ideas for a Monster 2020: Part 2
It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Last week, we shared the first ten ways to pump up differentiation, connect with the next generation, break out…
Read More
Don’t just hit the bullseye. Obliterate it.
Every marketing promotion has a built-in bullseye, a number you’re supposed to meet or beat. And that’s not surprising. Credit unions are jam-packed with Numbers People. Maybe that’s why most of the attention in credit union marketing these days is on Big Data. Numbers People love Big Data. because Big Data is all about “who”…
Read More
It’s a Tech Takeover! Everybody panic!
Google is doing checking accounts! Apple has a credit card! Walmart has both! It’s a Tech Takeover!! (Cue EVERYBODY-PANIC.gif) Everyone has been predicting a tech/retail giant takeover of personal banking, specifically checking or “transaction” accounts, for a while, but… is it really time to panic? Or can we panic later? What’s the right level of…
Read More
A better way to build a credit union website RFP
We’ve built a lot of credit union websites and we’ve seen and responded to a lot of website RFPs (Requests for Proposals). And let’s be honest here: most RFPs and RFP processes… aren’t that great. Most CU website RFPs tend to be based on generic “fill in the blank” templates that focus on technology, laundry…
Read More