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…at NACUSO in Las Vegas in April, and… Read more Nurture young leaders to get more young credit union members One of the most common long-term strategic challenges facing credit…
Read MoreWhat young people actually want (part 2)
…some of their main ideas, but now it’s time to get specific: Credit unions have an awareness problem, particularly with young people. Credit unions and young people should be a…
Read MoreHey CUs, young people need your help
…this opportunity. Your younger members have been dealt a difficult hand We’ve known for a few years now that young workers today are making less money than their parents made…
Read MoreThose Crazy Kids
…are a few of the ways young adults are different — probably more different than you expect. Young adults feel absolutely no obligation to you or your message. This is…
Read MoreThree young members you can help in 2026
…CUs tend to become increasingly out of touch with younger members. It doesn’t help that when we discuss young credit union members, we tend to do it in a very…
Read MoreWhat young people actually want (part 1)
If you don’t want to talk to young people, I get it. Their memes are confusing and their fashion choices can be scary. But you can’t grow younger if you…
Read MoreStop grandpa marketing
…grumpy Grandpa marketing habits that get in the way of attracting young members? Invite those darn kids onto your lawn Make youth and young adults a strategic priority for investment,…
Read MoreTaming the Member Aging Monster
…To tame this wheezing beast, you’ll need to learn how to earn the trust of students and young adults, and turn the next generation entering adulthood into a powerful pipeline…
Read MoreHow to make your credit union’s Board of Directors cool
…affordable housing and a job with reasonable pay and benefits. Young people don’t have an abundance of free time even when times are good. Making volunteer opportunities attractive to young…
Read MoreMaking content to attract younger members
…young people’s attention nowadays! It’s those phones and the internet! Let’s get something straight, right away. Young people have plenty of attention span for things that interest them. There are…
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