Building trust helps business. In fact, many consumers will overlook higher costs if they think they can trust you.  With large tech companies’ identity theft and data breaches uncomfortably too common lately, faith in online business has taken a beating. Savvy credit unions should see this as an opportunity to stand out. By taking the…

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Website personalization continues to be one of the hottest marketing trends because it can improve user experience and sales conversions. Most people appreciate when content is tailored. It’s quick, intuitive, and convenient. However, many consumers are also more privacy-aware and suspicious of marketers trying to collect their data. When personalization gets too intrusive, people start to…

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During the holiday season, life can get pretty hectic. Throw in an economic recession or pandemic, and you probably feel like you’re just surviving. Finding the right gift for the right person is exhausting, and this year it’s doubly easy to fall behind. So what are you supposed to do when you’re behind on holiday…

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burnout brain-analysis

Burnout is one of the most debilitating disorders professionals can face. It’s a sneak attack on your mental health that slowly creeps up on you. It can strike anyone in the workplace and can be a challenging condition to treat. And adding the reality of a global pandemic only amplifies the damage.  Know the signs.…

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In the movies, robots are sometimes pictured as benevolent assistants to help humans in futuristic settings. After all, they tend to perform specific tasks faster and more accurately than their human counterparts. But will they take over everyone’s jobs? Carl Benedikt Frey and Michael A. Osborne published a report titled “The Future of Employment: How…

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get more done with fewer resources

When experts demonstrate applications for artificial intelligence (AI), the potential looks amazing. But, the application has always fallen a bit short. AI’s Rough Start One of the problems with AI-created interactions in the past has been it’s lack of “human-ness.” Robotic voice synthesizers and response algorithms created rigid, machine-like experiences. Early AI wasn’t able to…

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email newsletters are still an effective marketing tool

Email marketing newsletters are still an effective marketing tool. But how do you keep your audience coming back for more? You’d think the process would be easier over time, but it’s actually more challenging. Each new article seems to overlap content written in the past. Below is a short list of easy wins for e-newsletter…

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