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Too bad all your monsters aren’t this fuzzy.
‘Tis the season of spooky, so it’s the perfect time to talk about credit union monsters – and find new homes for a few more of our snuggly, fuzzy, freaky friends! Here on the Shared iDiz blog, we’ve helped credit union marketers all over the country tame all kinds of scary credit union monsters. Everything…
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A better way to build a credit union website RFP
We’ve built a lot of credit union websites and we’ve seen and responded to a lot of website RFPs (Requests for Proposals). And let’s be honest here: most RFPs and RFP processes… aren’t that great. Most CU website RFPs tend to be based on generic “fill in the blank” templates that focus on technology, laundry…
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How to buy a new credit union website
Before you begin a credit union website project or start writing an RFP (Request For Proposals), there are three main questions to think over: “why”, “how”, and “who”? Why? Make sure you’re clear on your strategic and long-term reasons for updating your credit union’s website. Technology moves fast, and the world changes even faster. Focus…
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Five ways a lame website bleeds members and money
When a credit union is considering a shiny new website with all the bells and whistles, they’re naturally concerned about what it’s going to cost.* Sure, you have to be careful with your members’ money, but it’s also important to factor in what that lame old website might be costing you every day: 1. A…
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CU Budgeting for Weird Times: Double Down on Different
It’s budget season for credit unions, but it’s also silly season in politics and wacky times in finance. Even the weather is off-the-charts odd, and strange growth-eating monsters are creeping over the horizon in every direction. In times like these, how do you even begin to make your plans for the strange and stranger times…
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CU Budgets in Strange Days: Put Your Money Where Your Monsters Are
You can’t just build a CU budget for your marketing and website based on “oh, whatever we did last year“, and that goes double when times are getting Strange.* *(In last week’s article, we pointed out that strange days and weird times are here, and things are only going to get Weirder in 2020.) Fortunately,…
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The truth will set you free
Some of our favorite “shop talk” with fellow credit union marketers over relaxing beverages are tales of losing clients because we told them the truth. You might say that one of our traits as a company (and, honestly, as individuals) is bluntness; we’ll say and ask about things that make people uncomfortable. It’s a gift.…
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A credit union? How do you expect me to market THAT?!
You’re a world-class marketer (even if still waiting on the world to recognize that fact), and a new client walks in your door. You ask how you can help, and they start talking about their business. Seems they’ve been around for over 60 years, with a decent customer base. Unfortunately that base is starting to…
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Building a Killer CU Landing Page | Digital Marketing Best Practices
You’ve built the perfect marketing campaign, a perfectly orchestrated symphony of traditional and digital media, targeted to a nice juicy list of hot prospects. People are clicking and tapping, but without a great landing page, you might faceplant at the finish line. Here’s how to build a credit union landing page that turns a list…
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Why you’re crazy if your head marketer isn’t a VP
I’m just going to come right out and say it for all the credit union CEOs and Boards out there: If the person in charge of Marketing and Brand is not at least a Vice President level executive reporting directly to the CEO, you’re doing it wrong. We’ve worked with hundreds of credit unions over…
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