Shared iDiz Blog
The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!
Why are you paying attention to everything but MX?
For an industry based on the idea of People Helping People, why aren’t more credit unions laser-focused on Member Experience (MX)? Don’t they know that all those little annoyances add up? Isn’t less hassles supposed to be one of the CU advantage over banks? For example, my CU apparently decided to switch service providers that…
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20 Monster Ideas for a Monster 2020: Part 1
It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Here are the first ten ways to pump up differentiation, connect with the next generation, break out of your…
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20 Monster Ideas for a Monster 2020: Part 2
It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Last week, we shared the first ten ways to pump up differentiation, connect with the next generation, break out…
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Don’t just hit the bullseye. Obliterate it.
Every marketing promotion has a built-in bullseye, a number you’re supposed to meet or beat. And that’s not surprising. Credit unions are jam-packed with Numbers People. Maybe that’s why most of the attention in credit union marketing these days is on Big Data. Numbers People love Big Data. because Big Data is all about “who”…
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It’s a Tech Takeover! Everybody panic!
Google is doing checking accounts! Apple has a credit card! Walmart has both! It’s a Tech Takeover!! (Cue EVERYBODY-PANIC.gif) Everyone has been predicting a tech/retail giant takeover of personal banking, specifically checking or “transaction” accounts, for a while, but… is it really time to panic? Or can we panic later? What’s the right level of…
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Too bad all your monsters aren’t this fuzzy.
‘Tis the season of spooky, so it’s the perfect time to talk about credit union monsters – and find new homes for a few more of our snuggly, fuzzy, freaky friends! Here on the Shared iDiz blog, we’ve helped credit union marketers all over the country tame all kinds of scary credit union monsters. Everything…
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A better way to build a credit union website RFP
We’ve built a lot of credit union websites and we’ve seen and responded to a lot of website RFPs (Requests for Proposals). And let’s be honest here: most RFPs and RFP processes… aren’t that great. Most CU website RFPs tend to be based on generic “fill in the blank” templates that focus on technology, laundry…
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How to buy a new credit union website
Before you begin a credit union website project or start writing an RFP (Request For Proposals), there are three main questions to think over: “why”, “how”, and “who”? Why? Make sure you’re clear on your strategic and long-term reasons for updating your credit union’s website. Technology moves fast, and the world changes even faster. Focus…
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Five ways a lame website bleeds members and money
When a credit union is considering a shiny new website with all the bells and whistles, they’re naturally concerned about what it’s going to cost.* Sure, you have to be careful with your members’ money, but it’s also important to factor in what that lame old website might be costing you every day: 1. A…
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CU Budgeting for Weird Times: Double Down on Different
It’s budget season for credit unions, but it’s also silly season in politics and wacky times in finance. Even the weather is off-the-charts odd, and strange growth-eating monsters are creeping over the horizon in every direction. In times like these, how do you even begin to make your plans for the strange and stranger times…
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