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This ain't your granny's marketing

3 questions to help you maximize your social media marketing

A lot of people are treating social media marketing exactly like every other type of marketing. They think that if they put an ad on a social media platform, people will just show up. “If you build it, they will come” and all that. But you’re not Kevin Costner, and this ain’t your granny’s marketing.…

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ICYMI: In case you missed it

In Case You Missed It (Vol 19)

GA4 deadline, crypto crisis, risk management, e-bike deliveries, Mars samples, Nerf rockets, CU opportunities. We didn’t start the fire…. Here’s what we noticed, in case you missed it: NCUA Streamlining Underserved Area application process One of the best solutions for solving the “banking desert” problem is credit unions that expand their fields of membership with…

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Are you tracking metrics that actually matter?

Make your CU website pay: getting to know your members

Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…

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people are waiting for credit unions to do what credit unions do best

Huge credit union opportunities in the news

Here’s a recap of a few recent news stories that also set off that little light in my brain labeled “You know, credit unions have opportunities to really think big here”. Closing the Black homeownership gap Ponder a statistic from this article from SWBC: “In 2021, Black homeownership rates were at 44%, while 74% of…

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Mistakes happen, but this industry is built on customer service

Don’t be like an airline

You might not think that an airline has a lot in common with a credit union. But when you think about it, people come to both airlines and CUs because they want to do something else. No one I know rides commercial airlines or takes out loans because they enjoy doing those things. Both airlines…

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ICYMI: In case you missed it

In Case You Missed It (Vol 18)

Get out your Buzzword Bingo cards! This week we’ve got “green”, “FinEd”, “pizza”, “crypto”, “carbon”, “Lego”, “Pride”, and, uh, “glue”. Here’s what we’ve noticed, in case you missed it: Considering Green Loans? The time could be now Reuters recently reported the President will announce new executive actions to increase the production of solar panels and…

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Credit unions need a clear Purpose to thrive.

Mission is your credit union’s not-so-secret weapon

“Why are you here?” It’s a small question. And it’s a big question, too – the biggest, really. The answer, and more importantly the truth of that answer, will determine whether a credit union thrives and survives. “No, why are you really here?” We’re not talking about a slogan, a tag line, or the boring,…

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reality is never as easy and clean as legend makes it out to be

Legends don’t just happen, they’re built.

Despite its name, New College (part of Oxford University) isn’t exactly new, having been built in the late 1300s. And with that kind of history, it isn’t surprising that even some of its buildings have their own stories and legends. Take the New College dining hall, known for the enormous oak beams that span across…

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TikTok Granny

Your Granny’s on TikTok. Oh my!

When TikTok got started, it was generally a kid’s platform. It was the home of lip-syncing, dancing, and general antics. As a result, most of its user base was in the under 20 demographic.  Fast forward to 2022, and things have changed.  Pew Research Center’s survey of adults from 2012-to 2021 showed that 40% of the…

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ICYMI: In case you missed it

In Case You Missed It (Vol 17)

True facts you won’t believe. Great ideas and voltage drops. Provocative lip balms, why we need small CUs, and a disgusting political party quiz. Here are the items that caught our eye, in case you missed it: Powering through the “voltage drop” when you have a great idea I subscribe to Behavioral Scientist, and you…

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