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Shared iDiz Blog

The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!

Marketing needs clout and resources

Why you’re crazy if your head marketer isn’t a VP

I’m just going to come right out and say it for all the credit union CEOs and Boards out there: If the person in charge of Marketing and Brand is not at least a Vice President level executive reporting directly to the CEO, you’re doing it wrong. We’ve worked with hundreds of credit unions over…

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This should be a long-term relationship. Hire for your future.

Culture vs. cost: how to find the right CU partners

A good fit between your credit union’s culture and your agency’s culture is the single biggest factor in success – far more than pricing. In fact, compatible cultures will minimize your costs and maximize marketing and brand effectiveness. There are lots of good companies out there doing great work for credit unions. While none of…

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I'm not calling a credit union for fun; I'm calling to get something done.

How many seconds to get a human?

Two extraordinary things just happened to me: An actual human picked up the phone when I called a large corporation with a technical problem. The human quickly resolved my problem. A few days ago, I found myself locked out of my Square account. (Among other things, Square allows regular folks to accept credit cards.) I…

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Simplifying starts with language

Why credit unions should simplify absolutely everything

We already know that you should pay attention to simplifying copy to lower the reading level on your credit union’s website. It’ll make your site more understandable to everyone, not just brainiacs, and could even give your site an SEO boost. But that’s just a start. Simplifying the language you use shouldn’t begin and end…

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The sludge monster is clogging up your membership growth

Slaying the Sludge Monster

He’s covered in sticky tentacles of frustration, endless inescapable globs of pointless paperwork, ridiculous rules, and cruel barbs of rejection and fees. The Sludge Monster is clogging up your membership growth, and he’s costing your credit union members and money left and right. So what is sludge, anyway? Sludge is anything that creates friction, frustration,…

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Focus on attitudes, not ages.

Why you should stop marketing to Millennials

Now wait a minute! Aren’t Millennials where all of us are supposed to be focusing our marketing? Why would I stop marketing to Millennials? After all, there are 80 million of them, with $200 billion in annual buying power. They’re obviously the hottest generation to target because they will need multiple auto loans, credit cards,…

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find a reason to bring people together.

Bringing people together in a No Front Porch World

Front porches used to be the ideal gathering places. People used to sit outside to cool off, greeting neighbors walking by and inviting them up for a face-to-face chat. It was a great way to bring people together, catch up on community news, and share some iced tea. Then air conditioning killed the front porch.…

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