Say just one thing to make your marketing more effective
Say one thing. Say it well. There. That’s most of what you need to know to be an effective credit union marketer. The more focused your message, the better it’s going to work. “Simplicate, and add lightness” – Ed Heinemann, famed Aircraft Designer Of course, like everything that’s simple in theory, adding lightness in real…
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First you have to know what you don’t know
What you don’t know can hurt your credit union’s future. Because the world has been changing even if you haven’t. Your 3-car garage in the suburbs isn’t even on the radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to…
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Think screenspace, not meatspace
Quick, what comes to mind when you hear things like “member experience”, “marketing” and “brand”? If you picture branches, members talking to tellers, logos on signs, or people shuffling pieces of dead trees, you’re way behind the times. Your website is the most visible outpost of your credit union. For most credit unions, each member…
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SEO4CUs: Making Friends with Google
Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…
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Why CU Marketers should quit their jobs in 2018
Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO). The title “Experience Officer” may be new,…
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Career lessons from the watermelon farm
I had a strange career before getting mixed up with credit unions, including a few years working at a mental hospital and 12 years in a busy rock band. But the one thing that makes people stop and ask questions is my time as a watermelon farmer in southern Indiana. I spent every summer when…
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How to buy a credit union website (part 2): Choosing the right CMS
In our last post, “How to buy a credit union website“, we discussed how to start figuring out what you need in a website, and we provided a simple wish list you can download. In this installment, we’ll delve deeper into how to choose the right CMS (Content Management System) underneath your site and what factors…
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How to buy a credit union website
If your current website is more than two or three years old, it’s already time to start planning its replacement. Technology moves fast, and time on the internet moves even faster. Plus, your members, your brand, and your credit union continue to grow and evolve. What you need your site to do today is much…
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Are your potential members afraid of financial commitment?
If your membership growth numbers are a little tepid, maybe you can spice things up by reducing the fears that go along with financial commitment. We marketers tend to focus on the positives, but it’s well worth thinking about the negatives that might be creating barriers. What are people afraid of? What’s scary or unknown…
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What to do when a lawyer is about to pop up and go “BOO!”
ADA lawsuits on website accessibility have become a big, scary topic lately in the credit union world. We’ve fielded so many calls and questions from credit unions that we’ve ended up writing multiple blog posts and giving free webinars on the topic. But with the right mindset, improving accessibility is actually an opportunity to make your…
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