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Rebranding: why it’s all about your “why”
It’s human nature to name things to make them easier to understand. We name things in order to identify what they are, organize them into some sort of system, and describe them to others. And once named, that thing then becomes a bit more real to us; we start to feel ownership, more of a…
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The Top 5 Content Problems on Credit Union Websites
Content is the beast that you never stop feeding. It’s the mill that always requires more grist. Like washing your dishes or doing the laundry, you’re never actually done-done. And that’s what makes it a headache for every marketer who has more responsibilities than time. Not all content is created equal, however. The social media…
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The Top Five Interface Problems on Credit Union Websites
Not to toot our own horns, but we build a lot of credit union websites (toot, toot). And so we see a lot of interface problems on old websites we need to solve with the new websites. Here are the top five problems we see specifically related to interfaces on credit union websites, and some…
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Three young members you can help in 2026
Each year the Member Aging monster has been getting bigger and meaner for credit unions across the county. Why? Because as the average age of a credit union member rises, CUs tend to become increasingly out of touch with younger members. It doesn’t help that when we discuss young credit union members, we tend to…
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In case you missed it – 12.10.2025
Support for new CUs, raising capital for African Diaspora FCU, funding for Haven FCU, helping members avoid AI video and strategys for indirect auto loans. Here’s what we noticed, in case you missed it: Why small (and new) CUs matter We loved this well-reasoned, thorough, and passionate article on why small (and new) credit unions…
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3 reasons why you should learn to recognize AI generated content
If you live on the internet, it can feel like AI is becoming ubiquitous. Every industry is circulating think-pieces about how to leverage AI. I know it’s happening in the credit union industry, for example, because I’ve written about it before. There’s also a lot of controversy about using AI to replace human creativity, and…
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3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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In case you missed it – 11.5.2025
Welcome to the family, Sacramento CU! Plus new financial wellness app, the next generation of cardholders, and doubling down on community support. Here’s what we noticed, in case you missed it. iDiz welcomes Sacramento Credit Union to their CU website family! This is a bit of horn-tooting, but in iDiz Inc. news, we’re proud to…
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Credit Union website best practices: condense, consolidate, and cull content
One of the strongest trends we’ve seen over the last few years in the credit union websites we build could be called “page compression”. Back in the ancient days (you know, maybe four years ago in web years) a typical CU website launched with 125-150 pages, maybe even more. Nowadays? That’s closer to 50 –…
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