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The Double Toddler Day
Last week we agreed to watch our friends’ toddler while her day care was closed. We have a toddler of our own almost exactly the same age, so we agreed it would be fun for everyone. “Why not? Two toddlers can’t take that much more work,” we thought foolishly. To no one’s surprise but ours…
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Five Ways to Squeeze the Most Out of Your Agency
If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…
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In case you missed it – 10.1.2025
A home equity boom, complex car loans, the power of podcasts, and the strength in differences. Here’s what we noticed, in case you missed it: Higher home values set new records in home equity There’s an interesting flip side to the inflation in home values in recent years, namely the fact that home equity is…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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Do AI and Google like your CU website?
AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…
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Five ways you’re losing deposits
At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…
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In case you missed it – 8.27.2025
Big money for banking AI, how to help stressed members, more online auto loan opportunities, a feel-good newsletter, and the Cracker Barrel rebrand brawl. Here’s what we noticed, in case you missed it: Big bank, big budget, big tech, big numbers, big wow Just let this sink in a bit… according to this CU Daily…
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AI, Google, and your CU website
Yet another headline about AI (Artificial Intelligence). Yawn. But if you’re responsible for content on a credit union website, there are some practical, nuts-and-bolts things you need to know about how AI interacts with your content. And don’t worry – there’s still a place for us humans in this brave new machine world. Here are a…
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Nurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
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Three more ways credit unions can help new homeowners
The first few months as new homeowners feel incredibly busy. There’s just so much to do. You feel like you’re learning something new about homeownership every day, and some of the things you learn aren’t exactly fun. I previously shared my experience with online mortgage loan tools, and then the budgeting difficulties new homeowners might…
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