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In Case You Missed It – 8.21.24
Remember to support good causes, keep AI expectations real, and give mortgage lenders a reality check. Too heavy? Check out clever ads and pick your fave Froot Loops color. Here’s what we noticed, in case you missed it: Help fight for the future of credit unions! The CU De Novo Collective has launched the Louise…
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OMG! 5 tips to make video content your members will vibe with
Working in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make videos every…
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OMG! Managing Your Google Business Profiles
Ever Google for driving directions, or a good burger joint on the way to Aunt Sally’s house? Of course you have. If there’s one thing that’s nearly universal in modern life, it’s the fact that no one has to ask for directions any more, and we pretty much know what to expect when we get…
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OMG! Budget season is coming up!
You’re already juggling loan campaigns, maintaining a website, writing press releases, newsletters and emails, posting social media, designing posters and brochures, updating branch signage, planning your next community event, etc., etc. You know, those everyday expectations that keep you busily bouncing between tasks all day long. Then all of a sudden it’s Budget Season. As…
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In Case You Missed It – 7.24.24
A CU for Freelancers! Student Loan Chaos! The Death of Cash! Credit Reports and Medical Debt! Get me off this crazy thing! Here’s what we noticed, in case you missed it: Finally, a CU for the Gig Economy We’ve mentioned freelancers and the gig economy many times here in this blog. And finally, someone’s actually…
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How to “do the right thing” without bragging
Credit unions are the perfect example of people banding together to solve a problem, and accomplishing more through cooperation. Since their beginnings in mid-1800s Europe, credit unions have embraced the values of “honesty, openness, social responsibility and caring for others.” Today’s credit unions continue to “give back” to their communities everyday – which is a…
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In Case You Missed It – 6.26.24
Direct mail lives! Why small CUs have tech woes. How to explain what you do. Why you should control your Google Business profiles. Why you need thick skin for honest feedback. Here’s what we noticed, in case you missed it. Can you explain what your Marketing Department does? If you can’t explain it, it’s no…
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Credit Union Website Best Practices #1: Internal Search
Welcome to the first in a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned about building credit union websites. Today, we’re discussing internal search, the search engine built into your site (not external search engines like Google or Bing). A search…
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4 marketing tips from a 4-month-old
As mentioned in a recent blog post, I became a father pretty recently. And, well, this baby has been growing and changing quite a bit in the past few months. It turns out that I’ve learned a lot about babies that resonates with what I know about credit union marketing, and members. I’m definitely not…
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In Case You Missed It – 5.15.24
Surprising marketing missteps, why less delinquency is bad, some iDiz nostalgia, a WEE welcome, and a little bit of John Oliver. Here’s what we noticed, in case you missed it: What happens when a good apple goes bad? Ever since their iconic 1984 spot, most of us have been huge fans of Apple’s marketing, created…
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