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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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Do AI and Google like your CU website?
AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…
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Five ways you’re losing deposits
At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…
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In case you missed it – 8.27.2025
Big money for banking AI, how to help stressed members, more online auto loan opportunities, a feel-good newsletter, and the Cracker Barrel rebrand brawl. Here’s what we noticed, in case you missed it: Big bank, big budget, big tech, big numbers, big wow Just let this sink in a bit… according to this CU Daily…
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Nurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
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Three more ways credit unions can help new homeowners
The first few months as new homeowners feel incredibly busy. There’s just so much to do. You feel like you’re learning something new about homeownership every day, and some of the things you learn aren’t exactly fun. I previously shared my experience with online mortgage loan tools, and then the budgeting difficulties new homeowners might…
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In Case You Missed It – 7.30.25
The word on new legislation, why your members are concerned about money, how to improve a board of directors and a potential new Turing test. Here’s what we noticed, in case you missed it: Bill to support new CUs Some interesting CU news from congress. Congresswoman Maxine Waters (D-CA) announced the introduction of H.R. 4544,…
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Fight fraud with your CU’s website
Let’s face it: fraud is an unfortunate fact of life, and protecting your credit union’s members against fraud and scams is a long-term, constant battle on many fronts. Fortunately, better fraud awareness can go a long way toward preventing fraud before it starts. Your website is the central component of making your members more fraud-savvy…
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Why credit union websites must be flexy and stretchy
When it’s time to build a new website for your credit union, what are you looking for? The longest list of features? An all-in-one, all-singing, all-dancing set of solutions to all your problems forever? Set it and forget it? Write a check and walk away? Or are you looking for a long-term relationship, a basis…
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New home buyers need a budgeting coach
A couple of months ago (wait… really? Two whole months?) I shared my experience at the beginning of the home buying process and the ups and downs of online mortgage tools. Now that I’m past the buying process and into the owning process–which is both way better and way scarier, by the way– I can…
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