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Are you scared yet?
Halloween is just around the corner, so I started thinking about which scary novel to read this season. I thought about re-reading “The Shining” by Stephen King, but wasn’t sure I could keep Jack Nicholson’s face from invading my dreams. So I started thinking about even older classics like “Dracula” by Bram Stoker, or Mary…
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In Case You Missed It – 10.16.24
Today we’re talking about where new credit unions come from, how a certain social media site might be a sinking ship for CUs, some rocket science, the will-they-won’t-they of branches, encouraging your members to vote and your fuzzy best friend’s fashion. Here’s what we noticed, in case you missed it: CU De Novo Collective Foundation…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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OMG! Who really IS our competition?!?
If we asked you about your competition, who would you have on your list? (Before you read further, try making a list. Once you have at least 5 names down, keep reading.) Did you start by listing other local CUs, and somehow ignore the large banks and local/regional banks that are competing for the same…
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In Case You Missed It – 9.18.24
Prescient predictions, member service or doom loops, colors don’t exist, when Dad can’t draw, and Froot Loops. Here’s what we noticed, in case you missed it: Admiral Hopper’s long-lost lecture on the future of computing The NSA recently published video on YouTube of this positively prescient 1982 lecture from then-Captain Grace Hopper, an amazing (and…
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OMG! Five Fast Fixes for Credit Union Homepages
No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…
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Do your members have the access they need?
With how laser-focused we are on credit union marketing and websites, our blog will often touch on topics such as SEO and creating a marketing flow. But today I’m not thinking about topics such as website accessibility, but about actual human access. And by “access” I mean, can people get to where they need to…
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Do 5-star ratings really mean anything?
Amazon asks you to give a review for every product you buy and every delivery you receive. Rotten Tomatoes and IMDb reviews can influence a movie’s box office almost as soon as it comes out. Uber and Lyft drivers get passed over if they don’t have a 5-star rating, and get upset if you dare…
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In Case You Missed It – 8.21.24
Remember to support good causes, keep AI expectations real, and give mortgage lenders a reality check. Too heavy? Check out clever ads and pick your fave Froot Loops color. Here’s what we noticed, in case you missed it: Help fight for the future of credit unions! The CU De Novo Collective has launched the Louise…
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