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Sex, Brands, and Rock & Roll
Don’t you just love to see marketing that’s, you know, good? There were a couple of examples of fun, interesting, and ultimately effective marketing that we picked up on this past week. The first was a bottled-water alternative called Liquid Death. The second was a racy, definitely cheeky (excuse my dad pun), and likely NSFW…
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Don’t forget to listen to your followers.
There are plenty of ways to get member feedback: take a poll, distribute surveys, and ask your call center for a list of FAQs. But the place where a lot of CUs are missing the mark, however, is social listening. Social listening is an important part of your social media strategy and integral to guiding…
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FREE ICON: 100% Member Owned
Last week I saw a semi-trailer emblazoned with a company logo and the words “100% Employee Owned” underneath, and I thought it was a great way to differentiate their company from all of the others. Then I started wondering why credit unions don’t say something similar. After all, CU members are the owners of their…
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Streaming ain’t radio.
If you’re running ads in audio streaming services like Pandora, Spotify, podcasts, etc., read the room. Tailor your message, offer, script, and production to the context. A commercial in a listener’s headphones while listening to a finely tuned personal playlist feels a lot more intrusive than listening to the radio. You’re in a space the listener…
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You need to be social to grow Social Media
You’ve done it. You created accounts for your Credit Union on every social media platform, picked your social media management tool, and started planting some custom content. You post at the recommended times, and answer your followers’ and fans’ messages. In short, you’ve planted your social media garden. Congrats! Good job! But your engagement, the…
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How your website can help members help themselves
Even though branches are still one of the primary avenues for member service, many credit union members still prefer to manage their money and get the answers they need online or by phone rather than in-person. After all, why not save a trip and save time? Which is why one of the consistent trends for…
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Five ways credit unions can put that deposit surge to work
From the national data, and what we’re hearing from our clients, credit unions have seen a deposit surge in the second quarter of 2020. Members are spending less, many are getting back to work, and everyone wants to build their emergency funds in a safe place. Driven by record low rates, mortgages and mortgage refis…
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Your best social media marketing tool
Social media is based on people sharing ideas and information, creating online communities and conversations. We’ve already told you about a few of the social media management systems we’ve tested, and the importance of maintaining your presence on social media. But, to let you in on a little trade secret, you already have access to…
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I went Social Media Management Speed Dating
Recently I wrote an article about how important it is to include social media in your digital strategy, but of course someone still has to make it happen. For a few of our clients that someone was me. So, I decided to “date” a few different social media management systems to see which ones might…
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Right now, your digital presence is who you are.
With everything happening these days, your digital presence is either your most prominent asset or your most obviously-neglected marketing liability for the foreseeable future. People have now been stuck at home or afraid to come see you for months. Many are planning on staying home for a long time. That makes your digital presence more…
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