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reality is never as easy and clean as legend makes it out to be

Legends don’t just happen, they’re built.

Despite its name, New College (part of Oxford University) isn’t exactly new, having been built in the late 1300s. And with that kind of history, it isn’t surprising that even some of its buildings have their own stories and legends. Take the New College dining hall, known for the enormous oak beams that span across…

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TikTok Granny

Your Granny’s on TikTok. Oh my!

When TikTok got started, it was generally a kid’s platform. It was the home of lip-syncing, dancing, and general antics. As a result, most of its user base was in the under 20 demographic.  Fast forward to 2022, and things have changed.  Pew Research Center’s survey of adults from 2012-to 2021 showed that 40% of the…

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ICYMI: In case you missed it

In Case You Missed It (Vol 17)

True facts you won’t believe. Great ideas and voltage drops. Provocative lip balms, why we need small CUs, and a disgusting political party quiz. Here are the items that caught our eye, in case you missed it: Powering through the “voltage drop” when you have a great idea I subscribe to Behavioral Scientist, and you…

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we can’t wait to start trading Bitcoins with our Vulcan allies

A second look at CU science fiction

Many years ago we wrote a post called “Credit Union Science Fiction” as an attempt at looking into the future. It was a fun, funky mental exercise that let us flex those precognitive muscles a little bit. After all, making predictions and planning for the future is an important part of every marketing strategy. We…

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you need to pick and choose the metrics that apply

What GA4 means to CUs

If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…

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Don't be afraid to show off a little pizazz

Five Ways You’re Losing Car Loans

I don’t need a crystal ball to predict that your credit union needs to make more loans. And of course that means good ol’ auto loans, mostly used car loans. Free of charge, we’ll share five things you’re probably doing wrong with your car loan products, your member experience, and your auto loan marketing (just…

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Hit them right in their existential dread

Hey CUs, young people need your help

I’ve written at length about how credit unions can get noticed by Millennials. But sometimes it feels like people forget how time just keeps passing us by. Not to make anyone feel old, but as of 2022 millennials are now between the ages of 26 and 41. This means the vast majority of college grads…

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If you want Marketing to up their game, you may need to do the same.

Monster Problem: How can I get more out of my Marketing Department?

Regardless of the credit union’s size, someone always seems to be asking this question. This is often because Marketing is too-often seen as an expense rather than an investment, and numbers people tend to worry about costs more than growth. But that doesn’t mean the question isn’t worth asking. So how do you get more…

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