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Is it time for Credit Unions to go Virtual?
The labor market has had 20 consecutive months of sustained job growth. The unemployment rate has been hovering around a 50-year low. It’s really no wonder that employers are having to boost hourly and salaried pay just to compete for workers. Credit unions are in the same boat. It’s harder-than-ever to find new, qualified personnel.…
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In Case You Missed It (v21)
We’ve got student loans and a new breed of scam. Millions of disease-fighting mosquitoes. A cost-of-living comparison, the rise of mobile banking and a whole lot of real-life experience. What’s on your bingo card? Here’s what we noticed, in case you missed it: The great Student Loan debate By now you probably have heard that…
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We need Financial Education for those not-so-happy times
When members come to your credit union for a mortgage or a car loan, it often feels amazing. Helping someone start a retirement account feels smart and safe. But there are a lot of life events that don’t give us those warm-fuzzies. If you spend any time on the r/personalfinance subreddit, you’ll see a lot…
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What credit unions can do when the aliens land
Let’s face it – “disaster planning” is kind of, well, depressing. The last few decades have been a little too full of “once in a lifetime” events. So how can a CU marketer stay flexible, stay loose, and plan for the unplanned? Aliens, that’s how. No, seriously. Aliens. Bear with me — there are some…
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Do you have website blindness?
Is your website actually usable, or are you just used to it? If you’re working with your website frequently or even daily, you might feel like your website is truly, actually user-friendly. But the problem is, you’re too close to it. You might have website blindness. It’s easy for you to navigate a website when…
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In Case You Missed It (v20)
We’ve got free student loan financial education. Checking account sign-on bribes are a bust. Starbucks supports Deaf-REACH. Webb and Hubble compare telescope sizes. Big brands are creating RBG IPs. And that’s not all. Here’s what we noticed, in case you missed it: Student Loan Sense videos launched, free for CUs! We’re incredibly proud of this…
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How credit unions can be much more than loan retailers
Lots of people make bad decisions about their money simply because they were never taught how to make good ones. Which often gets blamed on their parents, since 83% of US adults say that parents are the most responsible for teaching their kids about finances. Yet 40% of parents claim they talk to their kids…
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3 questions to help you maximize your social media marketing
A lot of people are treating social media marketing exactly like every other type of marketing. They think that if they put an ad on a social media platform, people will just show up. “If you build it, they will come” and all that. But you’re not Kevin Costner, and this ain’t your granny’s marketing.…
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In Case You Missed It (Vol 19)
GA4 deadline, crypto crisis, risk management, e-bike deliveries, Mars samples, Nerf rockets, CU opportunities. We didn’t start the fire…. Here’s what we noticed, in case you missed it: NCUA Streamlining Underserved Area application process One of the best solutions for solving the “banking desert” problem is credit unions that expand their fields of membership with…
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Make your CU website pay: getting to know your members
Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…
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