Posts by Brian Wringer
Bracing yourself for CU budget season
All across the land, credit union marketers are polishing up their crystal balls, sharpening their pencils, and gearing up to face the most fearsome beast of all: next year. Following are a few tips for balancing strategy with resources to get the biggest bang for your members’ hard-earned bucks — and your time and energy.…
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The Care and Feeding of New Members
What can marketers do to really get new members excited about the credit union, and maybe even turn them into credit union superfans? The first few months are the perfect time to solidify your CU’s relationship with new members and increase the number of account relationships. After all, new members have the sharpest memories of…
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Mapping member minds for better CU website navigation
Your credit union website’s navigation has to match your members’ mental maps so they can easily find their way around your website. The “right” answers can vary quite a bit between credit unions, but overall it’s well worth spending time, thought, and testing to make sure people who aren’t credit union employees can find their…
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Building better offsite warnings for CU websites
Be honest – does your credit union’s website show a Big Scary Lawyer Warning (BSLW) like this when a member clicks a link? OH NOES! You are leaving the Awesome CU web site! Awesome CU has no control over and is not responsible for the content or privacy practices of other web sites. Awesome CU…
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When it’s time to DIY and when it’s time to call a pro
Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…
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Will it blend? The only CU fintech question that matters.
Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union. Do these systems all look and feel and function…
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Monsters in Madison
Bringing more fur to Wisconsin Credit Unions A few weeks ago, we brought the iDiz, Inc. traveling monster websites and marketing show to Madison, Wisconsin for the annual Wisconsin League Convention. We hadn’t exhibited in Wisconsin before, and don’t (yet) have any clients here. I didn’t quite know what to expect, but I knew it…
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CU Numbers Need Marketing Love, Too
Quick, what’s your CU’s current Net Worth/Total Assets ratio? How about Total Loans/Total Shares? What percentage of your members are borrowers? How do these compare to other CUs like yours? Where do you even find these numbers? Now go deeper… WHY are these numbers what they are? Where does your CEO want them to go?…
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In Case You Missed It – 5.13.2026
Pope accused of crank calling his credit union, B2B video moves to LinkedIn, tips for networking on LinkedIn, and the struggles young member face today. Here’s what we noticed, in case you missed it: So, the Pope doesn’t walk into a branch… This is not a joke. When Pope Leo XIV (formerly Cardinal Robert Prevost)…
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There’s nothing like being there
Last week, I exhibited at the Ohio Credit Union League conference in Columbus, Ohio. So far, we’re still the only credit union focused vendor with a giant pink fuzzy monster. I gave away a few hundred brightly colored fuzzball monsters along with a monster family door prize, talked with lots of great people, connected with…
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