Posts by Brian Wringer
“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the GoWest Credit Union Association’s MAXX 2026 conference the same day we send you this newsletter. See you there! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot of benefits…
Read More
AI, Google, and your CU website
Yet another headline about AI (Artificial Intelligence). Yawn. But if you’re responsible for content on a credit union website, there are some practical, nuts-and-bolts things you need to know about how AI interacts with your content. And don’t worry – there’s still a place for us humans in this brave new machine world. Here are a…
Read More
Ten tips for better behaved bots
How to keep your credit union’s AI agents from being blocked from your website More and more credit unions are starting to use AI for all sorts of things, such as answering questions for members, optimizing copy and content, looking for compliance issues, helping generate ideas, and much more. Many times, these AI agents or…
Read More
Do PDFs belong in your credit union’s website?
The average credit union website has a couple dozen PDFs lying around (and some far more). Sometimes, they’re necessary for things like printable forms. But much of the time, it would be better for your members to put this information into a web page. Here’s how to decide what place PDFs have in your credit…
Read More
Five shocking things you didn’t know about credit union websites
We’ve built and managed a lot of credit union websites over the years, and we’ve found that there are a quite a few things that make credit union websites very different – sometimes in unexpected ways. 1) People are Googling your credit union, not your products. The Google Search Console stats are very clear and…
Read More
Bracing yourself for CU budget season
All across the land, credit union marketers are polishing up their crystal balls, sharpening their pencils, and gearing up to face the most fearsome beast of all: next year. Following are a few tips for balancing strategy with resources to get the biggest bang for your members’ hard-earned bucks — and your time and energy.…
Read More
The Care and Feeding of New Members
What can marketers do to really get new members excited about the credit union, and maybe even turn them into credit union superfans? The first few months are the perfect time to solidify your CU’s relationship with new members and increase the number of account relationships. After all, new members have the sharpest memories of…
Read More
Mapping member minds for better CU website navigation
Your credit union website’s navigation has to match your members’ mental maps so they can easily find their way around your website. The “right” answers can vary quite a bit between credit unions, but overall it’s well worth spending time, thought, and testing to make sure people who aren’t credit union employees can find their…
Read More
Building better offsite warnings for CU websites
Be honest – does your credit union’s website show a Big Scary Lawyer Warning (BSLW) like this when a member clicks a link? OH NOES! You are leaving the Awesome CU web site! Awesome CU has no control over and is not responsible for the content or privacy practices of other web sites. Awesome CU…
Read More
When it’s time to DIY and when it’s time to call a pro
Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…
Read More