Posts by Brian Wringer
There’s nothing like being there
Last week, I exhibited at the Ohio Credit Union League conference in Columbus, Ohio. So far, we’re still the only credit union focused vendor with a giant pink fuzzy monster. I gave away a few hundred brightly colored fuzzball monsters along with a monster family door prize, talked with lots of great people, connected with…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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Credit Union Website Best Practices #2: Simplicity
Welcome to a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned and what we’re still learning about building credit union websites. Credit union websites are about utility, not entertainment – people visit your site to solve a problem, get information, or…
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Fast, free photo fixes for CU websites
The most common issues we see on credit union websites, especially home pages, are enormous, un-optimized, un-sized, and un-cropped images on the home page. These cause your site to load slowly, especially on mobile devices, they chew through bandwidth, and they can even make your site look wonky. This is very common when folks use…
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Five messages that matter more than rate
We’ve all seen them, and we’ve all written, designed and/or published them. Yes, I’m talking about loan promotions featuring a gigantic rate and little else. Here’s a little secret — most people have no idea whether your rate really is a better rate. The good news is that there are lots of things that matter…
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In Case You Missed It – 2.25.2026
Strong financially independent women, experts talk core conversions, avoiding really bad reactions when you use AI, and the credit union that pays for grades. Here’s what we noticed, in case you missed it: “Money Like a Woman” Movement celebrates strengths Linda Armyn, President/CEO at FourLeaf Federal Credit Union in Bethpage New York, shared some incredible…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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The Top Five SEO Fixes for Credit Union Websites
You have to walk before you can run, and the same applies to optimizing your credit union’s website for search engines. Although AI bots are adding a few new wrinkles, the basics of SEO are about the same as ever: focus on making your site useful for the real live human people you serve, and…
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The Top Five Interface Problems on Credit Union Websites
Not to toot our own horns, but we build a lot of credit union websites (toot, toot). And so we see a lot of interface problems on old websites we need to solve with the new websites. Here are the top five problems we see specifically related to interfaces on credit union websites, and some…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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