Posts by Brian Wringer
Are your potential members afraid of financial commitment?
If your membership growth numbers are a little tepid, maybe you can spice things up by reducing the fears that go along with financial commitment. We marketers tend to focus on the positives, but it’s well worth thinking about the negatives that might be creating barriers. What are people afraid of? What’s scary or unknown…
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What to do when a lawyer is about to pop up and go “BOO!”
ADA lawsuits on website accessibility have become a big, scary topic lately in the credit union world. We’ve fielded so many calls and questions from credit unions that we’ve ended up writing multiple blog posts and giving free webinars on the topic. But with the right mindset, improving accessibility is actually an opportunity to make your…
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Web Accessibility: Fixing Contrast Conundrums
One of the more common website accessibility/ADA issues we see is contrast — when there’s not enough contrast between type and the background color, people with certain visual problems might have trouble reading the text. Fixing the problem is pretty straightforward from a technical standpoint, but it can lead to some tough decisions about brand…
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Making the world a better place, one tomato at a time
We’re big on making the world a better place, and we’re even bigger fans of those that actually do it. A few days ago, we ran across this link to a fascinating National Geographic article on how the Netherlands, a country with 1/270th the area of the US, has become the world’s #2 exporter of food. (Take…
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Three fast ways to rev up your website
Let’s assume you’ve got an awesome credit union website with all the bells and whistles. It’s mobile-friendly, accessible, touchable, and downright gorgeous. Plus, you’re in the driver’s seat of a killer content management system like WordPress that can take you just about anywhere. But what if your budget for gas money is a little limited,…
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Are you ready to electrify your car loans?
Car loans are every CU’s bread and butter, but the recipe is changing. Any way you slice it, we’re going to see more and more electric cars on the road. Are you ready to electrify your car loans to match? Electric vehicles (EVs) are going to drastically change the car market Last week, Tesla delivered…
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CU website accessibility problems and solutions
If website accessibility is on your mind, you’re not alone. Over the last several months, we’ve fielded more and more questions, and we’ve already been working with several of our credit union clients to help them evaluate and update their websites. Obviously, website accessibility is a complex topic. This article I posted a little while…
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Peace, love, and credit unions
“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. I can already see the signs: Peace, love, and credit unions. Credit unions have every right to claim and own this message in the financial world. While Millennials…
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Bread and butter car loans don’t have to be boring
Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder your members look at your…
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Does your website play nice with others?
Wouldn’t it be a better world if everyone could just get along? That simple idea, interoperability, is one of our guiding principles for building credit union websites. Everything online should work together smoothly with everything else. Your online banking login should look like it belongs on your site, and when members log in, they should know…
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