Posts by Brian Wringer
Stuck at OK? Push for Amazing.
So there you are, doing… OK. Marketing is ticking along like a well-oiled machine, same budget as last year, you’re a little under budget, and you’re on track to pretty much meet your modest growth goals for the year, just like you did last year, and the year before that, with the same old familiar…
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How to make sure your domain name (and your website) stays yours
Every website needs a domain name so human beings can find it. However, things like domain name registration, DNS, and logins sometimes get lost or forgotten over time. Here’s how you can take a few moments right now to make sure your domain name (and your website) stays yours. WHOIS the boss of your domain name?…
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Ammo for a website upgrade
Are you a credit union marketer suffering from a case of budgetus minimus with a website that positively reeks of 2009? We’re happy to help you pry open those purse strings and get the resources you need to revitalize and relaunch your website. Here are five good signs it’s past time for a website upgrade.…
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Say just one thing to make your marketing more effective
Say one thing. Say it well. There. That’s most of what you need to know to be an effective credit union marketer. The more focused your message, the better it’s going to work. “Simplicate, and add lightness” – Ed Heinemann, famed Aircraft Designer Of course, like everything that’s simple in theory, adding lightness in real…
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Think screenspace, not meatspace
For most credit unions, each member drops by your website an average at least four or five times a month. It’s open 24/7/365, and you can do things with color, interaction, and motion on a screen you just can’t do with a postcard or in a branch. Add in mobile app usage, and, well, you…
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SEO4CUs: Making Friends with Google
Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…
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Why CU Marketers should quit their jobs in 2018
Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO). The title “Experience Officer” may be new,…
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Career lessons from the watermelon farm
I had a strange career before getting mixed up with credit unions, including a few years working at a mental hospital and 12 years in a busy rock band. But the one thing that makes people stop and ask questions is my time as a watermelon farmer in southern Indiana. I spent every summer when…
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How to buy a credit union website (part 2): Choosing the right CMS
In our last post, “How to buy a credit union website“, we discussed how to start figuring out what you need in a website, and we provided a simple wish list you can download. In this installment, we’ll delve deeper into how to choose the right CMS (Content Management System) underneath your site and what factors…
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How to buy a credit union website
If your current website is more than two or three years old, it’s already time to start planning its replacement. Technology moves fast, and time on the internet moves even faster. Plus, your members, your brand, and your credit union continue to grow and evolve. What you need your site to do today is much…
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