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How credit unions could help the helpers
What with all this… let’s just call it “stuff” going on in the world right now, credit unions all over are leading the response in a lot of innovative ways. After all, “people helping people” is part of every credit union’s DNA. Much of what we’ve seen so far are CUs offering flexibility to their…
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What to do NEXT
NOW that you have had the chance to rethink, reorganize and re-prioritize, the next step to take is to decide what to do NEXT. Of course, what you do next will depend a lot on what the economy does. Depending upon which “expert” you listen to, the economy will likely mimic one of two classic…
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What you can do NOW
LimboLand. The never-ending CoronaVirus Vocation Vacation. Whatever you call it, we’ve all had to do a lot of adjusting to our shared New Reality. Some of us have adapted well. Others, well, not so much. But if you look at it in a certain way, you just may start to see this as an amazing…
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What part of your brain are you listening to these days?
The last few weeks have been rough on some people, while others seem to be taking it stride. For every person that is reasonably keeping a social distance, wearing a mask while out in public, or having their groceries delivered, there’s another person flouting the guidelines and loudly complaining that they can’t go out to…
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How do you market checking when no one writes checks?
Paper checks may be fading, but checking will likely be with us for years to come. And I suspect that the term “checking” will linger long past the time payments are telepathic and humans have stopped chopping up trees to make paper. After all, that amazing all-purpose portable computer, navigator, and communicator sitting on your…
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So is it OK for credit unions to start marketing again?
Credit unions all over the country have been rising to the challenges of the COVID-19 crisis with all kinds of creative solutions for keeping members and staff healthy and coping with the economic fallout. But as CU marketers look forward through the crisis and the recovery, they’re starting to wonder… when is it going to…
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How COVID-19 has changed credit union website stats
A few days ago, I saw some very interesting stats from Google on how profoundly movement patterns have changed in recent weeks. The data comes from anonymized location data from Android users who have Location History turned on: https://www.google.com/covid19/mobility/ And I started wondering… what effects can we see by comparing the last few weeks of…
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Turn your CU website into a virus fighter
Now that we’re here in the new normal, your credit union’s website is the focal point of contact with your members. With everyone hunkered down and branches mostly closed, now is the time to beef up your website to make sure your members get what they need to weather the storm. Here’s what we’ve been…
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How to navigate the New Normal
We hope everyone is doing OK in…well, what should we call these times? The Coronazone? The New Normal? In order to help everyone navigate recent challenges, we’d like to share a few tips to hopefully make your life and work a little easier in the coming weeks. Working remotely takes practice Working remotely has always…
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Taming the Weird Times Monster
The Weird Times monster is hairy, scary, and totally unpredictable, constantly sprouting freaky new tentacles to worry about. Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster has been tromping all over the place for the last few years, and it doesn’t look like he’ll be…
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