Posts by Kent Dicken
Borrowing money is like wetting your bed
Wouldn’t it be great if all your marketing was effective in providing a mental hook that would help your members remember the main point and take action? We should probably strive to emulate Elizabeth Gilbert’s father, who wanted to make a point about debt to his daughter, because he cared about what happened to her…
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How’s Your Spanish?
Immigration reform may be a hot-button issue right now, but credit unions need to open their doors wider now — assuming they want to stay relevant in the future. According to Pew Research Center, the population of the U.S. will rise from 296 million to 438 million by 2050. Almost all (82% or 117 million)…
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Are you a commodity?
Is it any wonder the public does not know there is a difference between credit unions and banks? To the average consumer, financial services are often seen as a necessary evil, or at best, a commodity — something pretty much the same quality no matter where you get it, and sold by such a large…
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Positioning 101
The vast amounts of communication seen daily by each person is staggering. Each year in the U.S., the average person has more than 200,000 advertising messages pushed at them, 30,000 books are published (enough to keep you reading 24 hours a day for 17 years), while 25,000 new trademarks are added. It is said that…
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