Posts by Brian Wringer
Emotional escalation
Long ago (but not so far away) I worked at a mental hospital while I was finishing college. And I loved it – the job was incredibly interesting and challenging. Endless variety every day, and a lifetime of great stories. Of course, I learned a lot of things doing that job that I still use today, one…
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InfiniBudget 9000 to revolutionize marketing as we know it
Time and time again, we hear the same laments from our clients: “We just don’t have the budget!” “I’d love to do more marketing, but the CFO doesn’t believe in ads.” “My nephew’s class said they’ll build our web site for three large pizzas.” “The CEO says we need to work smarter not harder, pull ourselves up…
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The future of credit union website design
Credit union websites are a breed apart. You’re not selling widgets, you’re not providing entertainment or news, and you’re not collecting clicks for cash. Your site is a place busy members go to get things done. So how do the latest trends in website design and technology affect credit union websites? Touch devices make scrolling easier than ever…
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Take an active role in member security
When we build a credit union web site, we get a lot of security questions related to compatibility with older browsers. Depending on who you ask and what numbers you believe, somewhere between 2% to 8% of the general public is still using very old versions of Microsoft Internet Explorer. Naturally, credit unions don’t want to leave…
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Money isn’t everything – budget time and attention too
What’s your total marketing resources? No, not just the number of dollars you spend on media, services, and clicky pens. I’m talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much time can and should you…
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Five things no one will tell you about web site security
Security sells, so there’s no shortage of security advice, products, and scares out there. I’ve noticed that most articles on the topic of web site security seem to leave out a few important points as they clamor for clicks. So here are five things no one will tell you about website security: Having the right team…
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Five uncommon reasons to rebuild your web site
It’s sad to say, but nothing lasts forever – especially not web sites. Even if nothing is particularly wrong or broken, changes in technology and usage make it worthwhile to revisit your online “front door” every few years. In our experience, web sites need to be refreshed every three to five years. You can probably think…
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Invisible excellence
Last week, I spent a few days motorcycling with some good friends in the beautiful hills of southern Missouri. The Ozarks contain some of the finest riding on the planet — this area is absolutely stuffed with thousands of deliciously sinuous roads. If you’re not a rider, this next bit may seem odd… What impressed us above all else…
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Dare to be human
Go take a look at the web sites or marketing materials for a few extremely large companies. Take your pick — banks, car makers, restaurants, retailers, or manufacturing. Check out their social media postings. Where are the people? The real people, not the retouched unrelated models portraying the Perfect American Family. With very few exceptions, you won’t…
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No more lousy CU names
Too many credit union names sound like they were decided by a committee of accountants a long, long, long time ago. In fact, that’s exactly how most of them got their names. Add in the fact that every credit union name has to drag along the words “Credit Union” or “Federal Credit Union”, and you’ll start…
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