Compliance and Marketing can and should be BFFs

Compliance needs marketing love, too

Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…

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Make your marketing scream graphic

Five Ways to Squeeze the Most Out of Your Agency

If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…

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Monster Quality

Five things I believe about Quality in CU marketing

The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…

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Even small differences can be key.

Five ways you’re losing deposits

At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…

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AI, Google, and your CU website

Yet another headline about AI (Artificial Intelligence). Yawn. But if you’re responsible for content on a credit union website, there are some practical, nuts-and-bolts things you need to know about how AI interacts with your content. And don’t worry – there’s still a place for us humans in this brave new machine world. Here are a…

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Can younger members see themselves?

Nurture young leaders to get more young credit union members

One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…

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Show members how they can fight back against fraud

Fight fraud with your CU’s website

Let’s face it: fraud is an unfortunate fact of life, and protecting your credit union’s members against fraud and scams is a long-term, constant battle on many fronts. Fortunately, better fraud awareness can go a long way toward preventing fraud before it starts. Your website is the central component of making your members more fraud-savvy…

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Iterate, evaluate, tinker, test, tweak, and try

Why credit union websites must be flexy and stretchy

When it’s time to build a new website for your credit union, what are you looking for? The longest list of features? An all-in-one, all-singing, all-dancing set of solutions to all your problems forever? Set it and forget it? Write a check and walk away? Or are you looking for a long-term relationship, a basis…

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How to keep your credit union’s website clean and member-focused

Congrats! You’ve launched a spiffy new website or redesign for your credit union. It’s simplified, optimized, and all around a sleek, lightning-fast, results-oriented, member experience powerhouse, with tightly focused navigation, and a mobile-first interface based on the latest and greatest principles of behavioral analytics. And then the requests start trickling in. “Hey, can we add…

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