Posts by Brian Wringer
Fast, free photo fixes for CU websites
The most common issues we see on credit union websites, especially home pages, are enormous, un-optimized, un-sized, and un-cropped images on the home page. These cause your site to load slowly, especially on mobile devices, they chew through bandwidth, and they can even make your site look wonky. This is very common when folks use…
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Five messages that matter more than rate
We’ve all seen them, and we’ve all written, designed and/or published them. Yes, I’m talking about loan promotions featuring a gigantic rate and little else. Here’s a little secret — most people have no idea whether your rate really is a better rate. The good news is that there are lots of things that matter…
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In Case You Missed It – 2.25.2026
Strong financially independent women, experts talk core conversions, avoiding really bad reactions when you use AI, and the credit union that pays for grades. Here’s what we noticed, in case you missed it: “Money Like a Woman” Movement celebrates strengths Linda Armyn, President/CEO at FourLeaf Federal Credit Union in Bethpage New York, shared some incredible…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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The Top Five SEO Fixes for Credit Union Websites
You have to walk before you can run, and the same applies to optimizing your credit union’s website for search engines. Although AI bots are adding a few new wrinkles, the basics of SEO are about the same as ever: focus on making your site useful for the real live human people you serve, and…
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The Top Five Interface Problems on Credit Union Websites
Not to toot our own horns, but we build a lot of credit union websites (toot, toot). And so we see a lot of interface problems on old websites we need to solve with the new websites. Here are the top five problems we see specifically related to interfaces on credit union websites, and some…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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Credit Union website best practices: condense, consolidate, and cull content
One of the strongest trends we’ve seen over the last few years in the credit union websites we build could be called “page compression”. Back in the ancient days (you know, maybe four years ago in web years) a typical CU website launched with 125-150 pages, maybe even more. Nowadays? That’s closer to 50 –…
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Five Ways to Squeeze the Most Out of Your Agency
If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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