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It’s nothing business, it’s personal
When you come right down to it, businesses have a responsibility to maximize profit for their investors and shareholders. Every decision and every action is based on boosting the bottom line before the competition steals market share. Yes, I know that’s pretty cynical, and sure, a business can be known for doing the right thing…
Read MoreIs your CUlture risk averse?
Morgan Spurlock, known for his film “Super Size Me,” spoke at TED and shared everything he had to go through in order to present his movie idea for “The Greatest Movie Ever Sold” to the brands he was trying to get to become sponsors and part of the movie. It was entertaining to watch Spurlock poke…
Read MoreIt’s time for your mid-year marketing review
No, not your employee review, although if you flunk this one, you may need to be worried about that. Take a little time right now to go through a Mid-Year Marketing Review Where do you and your credit union stand right now with regards to your strategic goals in these areas? Loan Growth Membership Growth…
Read MoreWhy would anyone join a credit union they have never heard of?
To many credit union CFOs (and CEOs that used to be CFOs), Marketing is just overhead. They don’t understand it, they don’t value it, and it doesn’t connect in their minds with the personnel and facilities it takes to keep branches open. To them, cutting the marketing budget is a quick fix when you need…
Read MoreSolve the right problems
One of the first things you learn as an aspiring engineer is that if you first carefully define a problem, you’re halfway to solving it.* But all too often, we’re defining and then solving the wrong problem, not the real problem. For example, try bringing a decent sized bottle of shampoo onto an airplane –…
Read MoreCopyright confusion & trademark tribulations
I thought it might be good to clear up some confusion over the differences between copyrights and trademarks when it comes to marketing. Basically, a copyright covers the expression of an original idea (but not the idea itself), and a trademark is a distinctive sign of identification. The first is automatic upon creation, the second…
Read MoreSearch success starts with usefulness
Search Engine Optimization (SEO) still sounds like a complicated and arduous technical task to some. But it really comes down to basic communication principles – skills marketers already have. Maybe it would help to put it in simpler terms. Build a useful web site, and the world will use it. Note that “useful” means that…
Read MoreMotor madness
As you can probably guess, I’m a motorcycle nut. In fact, motorcycles are my primary transportation — I ride one of my bikes to work every day it’s not snowing too hard. Recently on a large online forum, the topic of financing motorcycles came up. I was very happy to see that several people recommended…
Read MoreMarketing junkies, cold calls, and business development
I actually took a cold call the other day. Why? Because she was polite, friendly-sounding, and I have empathy for anyone that has to do that as their job. That’s right, I felt sorry for her. But it was how she described her organization that got me to listen. She was calling on behalf of…
Read MoreWhy Marketing Directors would make great CEOs
My credit union needs a new CEO, since the previous CEO retired. I recently found out this fact because the local paper printed a retraction. Somehow the paper got everything all mixed up, because the CFO also retired, and they thought that the SVP of Finance was taking over for the retiring CEO, when he…
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