Posts by Kent Dicken
Why are you paying attention to everything but MX?
For an industry based on the idea of People Helping People, why aren’t more credit unions laser-focused on Member Experience (MX)? Don’t they know that all those little annoyances add up? Aren’t fewer hassles supposed to be a CU advantage over banks? For example, my CU apparently decided to switch service providers that track whether…
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A credit union? How do you expect me to market THAT?!
You’re a world-class marketer (even if still waiting on the world to recognize that fact), and a new client walks in your door. You ask how you can help, and they start talking about their business. Seems they’ve been around for over 60 years, with a decent customer base. Unfortunately that base is starting to…
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Remember your past. Build on your present. Brand for your future.
Rebranding a credit union is tough. Everyone has an opinion, and most aren’t afraid to state it. For every member that identifies with their shared history, there are others that see a need to update their brand for the future. And both have a point. But time keeps moving, and credit unions have had to…
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Four things to try when you have no idea what to do next.
Staring at a blank piece of paper. Stuttering to a stop halfway into a project, not knowing how to keep it moving. Hitting a dead end that you didn’t see coming. We’ve all experienced that stomach knot of panic when you have no idea what to do next. Lucky for us there are at least…
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Why you should stop marketing to Millennials
Now wait a minute! Aren’t Millennials where all of us are supposed to be focusing our marketing? Why would I stop marketing to Millennials? After all, there are 80 million of them, with $200 billion in annual buying power. They’re obviously the hottest generation to target because they will need multiple auto loans, credit cards,…
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Bringing people together in a No Front Porch World
Front porches used to be the ideal gathering places. People used to sit outside to cool off, greeting neighbors walking by and inviting them up for a face-to-face chat. It was a great way to bring people together, catch up on community news, and share some iced tea. Then air conditioning killed the front porch.…
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Maybe you just need to reboot your CU?
A credit union is kind of like a computer. Multiple components interfacing with processes that all have to work together to get anything done. Competing demands for limited resources that are trying to do too many things at once. Lots and lots of data to process, that everyone wants immediately, if not sooner. With all…
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How to build the credit union you’ve always wanted
Bricks, mortar, steel and glass are okay. They just aren’t the right materials to build the credit union you’ve always wanted. One-of-a-kind CUs are built on more fundamental components. Elements that give your credit union the rock-solid foundation it needs. A strong, but flexible space that provides a base for everything you want to do.…
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Should you: Stay in your Lane, or Think like a Human?
If we have learned anything in this era of ‘woke’ advertising, it’s that companies need to think like a human instead of a corporation. Whether you agree or not, most people believe that businesses have a social responsibility in the marketing they present. Ads and images that show rigid gender roles and sexual stereotypes, unrealistic…
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Grounding the Static Strategy Monster
Usually forgotten and unloved, this dusty demon of the desk drawer can guide you to incredible results if you know how to harness its power. But ignore it at your peril, because the Static Strategy Monster can easily short-circuit lofty goals and send your results crashing back down to reality. Of course, that assumes you…
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