Posts by Brian Wringer
Bread and butter car loans don’t have to be boring
Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder your members look at your…
Read More
Does your website play nice with others?
Wouldn’t it be a better world if everyone could just get along? That simple idea, interoperability, is one of our guiding principles for building credit union websites. Everything online should work together smoothly with everything else. Your online banking login should look like it belongs on your site, and when members log in, they should know…
Read More
Answering the Indirect Question
One of the more intriguing credit union marketing problems we encounter is “what should we do with all these indirect members”? To be clear, we’re talking about members who have joined the CU by getting a car loan at a car dealer. Many times, they have only the base savings account and the car loan,…
Read More
Credit Union Science Fiction
Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this has already happened, but is there…
Read More
Eating the Elephant: Economic Upheavals
There’s a silly old joke that goes something like this: “How do you eat an elephant? One bite at a time.” In this series, we’re talking about taking a bite out of some of the “elephants in the room” – big, obvious, uncomfortable problems that everyone’s trying to ignore. We’re hoping to inspire credit union people to…
Read More
Eating the Elephant: Health Care Costs
We all know the expression “the elephant in the room”. It’s a big, obvious, uncomfortable problem that everyone’s trying to ignore. In our “Eating the Elephant” series, we’ll take a good hard look at some of the elephants jostling credit unions and their members. We’ll also discuss some ways credit unions could play a role in taking…
Read More
What I’d like to know about blockchain
Like everyone else in the credit union world, I’m a little tingly these days about Blockchain technology. It’s also, and possibly more properly, known as Distributed Ledger, but I suspect the short punchy term “blockchain” has already won. I’ll skip yet another explanation of what blockchain/distributed ledger is — there are many definitions and imaginative…
Read More
Web Accessibility? It’s Not So Scary.
Accessibility is on everyone’s mind lately — we’ve fielded a lot of questions recently from our credit union clients about web site accessibility and ADA compliance. It’s a big and technical topic, but where do you start getting a handle on it? Check your Attitude Accessibility is not a “yes” or “no” question, a switch…
Read More
Thank you for the marketing!
What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your mailbox contained stuff you actually…
Read More
What’s next in CU web design
Every once in a while, I like to polish up the ol’ crystal ball, put on my shiny prognostication hat, and peer into the mists of the future. When we build a new credit union web site, we always try to look ahead and build the site for what’s coming next. It’s a Mostly Mobile World…
Read More