Posts Tagged ‘Branding’
Have a confession to make?
Confession of your sins is good for the soul, and an important part of Catholic tradition. And confession of your financial “sins” is a great way to start a conversation, learn from mistakes, and become more financially savvy. Catholic Federal Credit Union, based in Saginaw, Michigan, decided to have a little fun with this tradition. We created a…
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Not your Grandma’s Credit Union
PROBLEM: Harvester Financial is a small credit union that needs to grow. The manufacturing plant where they started had been closed years ago by their original SEG, which itself had been sold and merged into another company. Even with mergers membership was aging, and the credit union wanted to update their image in order to bring in younger members. While their…
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Content Marketing is all about the conversation
Everyone loves a good story. Numerous studies have even shown that our brains respond more to stories than cold, hard facts. That’s probably why stories have been a primary Branding & Marketing tool since, well, forever, and why they became a priority once content marketing and social media took off. After all, someone has to fill all that space. It’s not…
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What ad agencies and credit unions have in common
Ad agencies have a real problem; they don’t like being called ad agencies. For most of the people working in the industry today that term should have been left behind, maybe as far back as in the ’60’s (especially once it was overly-romanticized by the TV series “Mad Men”). But if nothing else, that show has shown the enormous changes…
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Video is eating the internet (and how to get on the menu)
There are 300 hours of video being uploaded to YouTube every minute. Cisco tells us that by 2019, video will be 80% of all consumer internet traffic, up from 64% in 2014. Video on demand will double by 2019, with over 70% of that HD. Thankfully broadband speeds are supposed to double in that same time…
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It’s hard to read the label from inside the jar.
It’s obvious you’re different. You have the best staff, the best products, the best rates, and no one else is so completely devoted to their members. Absolutely no one can compare to you, and, frankly, you should have members willing to pay extra just to get in. Of course, you’re on the inside, looking out. When everyone else reads…
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I’d rather have the dirt shower
If you’re a motorcycle enthusiast, MotoGP weekend is a great time to be in Indy. In case you didn’t know, MotoGP is the premier international motorcycle race series, similar to Formula 1 for cars. MotoGP means the absolute best riders in the world and the absolute latest and greatest in motorcycle technology. And since 2008, one of…
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Everyone wants my opinion, but no one respects my time.
I understand why a “please review our services” approach has become the norm for customer service departments. Generally, any chance of opening up a conversation with a customer is a good thing. But not when it feels preprogrammed, a meaningless step in a never-ending sales cycle. Just look at my yesterday: I bought some clothes at the store and the…
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What if you weren’t allowed to buy what they were selling?
Have you ever felt like you weren’t allowed to buy what they were selling? About a week ago my wife and I were wandering around downtown Asheville with our NC friends. One of our group was excited to see that a small “Scottish” shop was open, since she had tracked some of her ancestry to…
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Marketing is too important to be left to Marketers
Marketing has traditionally been the domain of a few creative people in your organization, whose work is sometimes appreciated (and sometimes tolerated) by the rest of the staff who tend to have no idea what marketing really does all day. Well, nothing against your Marketing Department, but marketing is too important to be left up to just them. And, by the…
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