Posts Tagged ‘Branding’
Rebranding: partial polish or total transformation?
Once the Board is on board with rebranding, the question soon becomes “how far should we take it?” For some, a rebranding should be more about refinement than reinvention, a partial polish over a total transformation. Others would prefer the more extreme approach, looking for a new name and a new beginning in order to create something fresh and amazing. How do you…
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Rebranding: throwing Baby out with the bathwater?
Rebranding is all about getting to the core of who you are. When you strip away all the products, branches and systems, the underlying purpose, heart and soul of the credit union is an optimist’s belief in people helping other people, making the world a better place. There is an emotional connection there that other businesses just…
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There is an option to The Slow Fade.
Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less money and effort on anything that can improve their future…
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Explaining the CU Difference. Again.
Every time I begin to think that people understand the difference between credit unions and banks, I keep getting reminded that it isn’t as obvious to the average person. Of course you know why CUs are great — you’re soaking in CU goodness. But you simply can’t assume that consumers have any idea what a credit…
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Five Big Ideas for transforming your CU
It’s a tough time to be on the smallish side as a credit union. It’s getting harder to compete with larger FIs of all stripes, and it’s tougher to stay in the black while offering the same things everyone else does. Maybe THAT’s the problem. You don’t need to offer everything to everybody, especially what…
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Stop making things so gosh-darn hard
Why were these tasks so onerous? Last night (and early this morning) I helped my wife activate a new cell phone. A couple of weeks ago, I finally signed up for BlueIndy, an electric car sharing service. Last year, we refinanced our mortgage to take advantage of a lower rate. I tried to order a pizza…
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Collaborate to reinvigorate
White Sands Federal Credit Union (based in Las Cruces NM) was planning to launch a new logo in a few months. Their internal design staff had designed their new logo and brand colors, but they wanted help translating the new look into the real world with an updated website and print materials. It was also an opportunity to…
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Sometimes shorter is better.
International Harvester Employees Credit Union faced a problem many credit unions have; their founding SEG no longer existed under the same name. SOLUTION: iDiz was hired to research staff and member feelings on the existing name and collect suggestions for new names via an online survey. Even with favorable survey results and name suggestions, many…
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Five ways to make a small CU roar
According to this article by Glenn Christensen on CU Insight, small credit unions are notably less efficient with their marketing dollars. The numbers are gloomy, but not all that surprising. After all, the cards are stacked against the pipsqueaks in many ways, not just limited budgets — marketing time, attention, money and (dare we say it?) talent are all…
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Think big. Now think bigger.
If there’s one thing I wish I could shout into every credit union marketer’s ear, it’s this: “THINK BIGGER!” With every project. Every product, every campaign, every thing you do, every step of the way. It will make all the difference in your results, your experience, and your success. Think about the biggest possible picture…
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