Compared to bricks-and-mortar, websites are incredibly cheap.

5 reasons to fix your “mostly sorta OK-ish” credit union website

If your credit union’s website is a real dumpster fire, then the reasons to upgrade ASAP and pronto are pretty obvious. But what if it’s just… a little lame? Sorta… meh. Just, you know, not awful, but not great. What’s your motivation if it’s not TOO painful? Here’s why now is exactly the right time…

Read More
Legacy thinking is one way to think longer term.

It’s never too soon to think about your legacy.

In life, there seems to be an innate human desire to make a lasting impact. Sure, your ego wants to be remembered, but you also want to accomplish things that will truly help others in the future. It’s both selfish and unselfish. And that’s OK. Legacy thinking is one way to think longer term. While…

Read More
small CUs have a secret weapon

How small credit unions can start thinking big

Small credit unions have a special set of marketing and brand challenges. Budget and time limitations are pretty obvious, and keeping up with technology is always challenging. If you’re a one-person marketing department, or even a part-time marketer wearing a few other hats, here’s how to start thinking about your growth strategy, marketing, and brand…

Read More

5 Ways to Make Your Website Personalization less Creepy

Website personalization continues to be one of the hottest marketing trends because it can improve user experience and sales conversions. Most people appreciate when content is tailored. It’s quick, intuitive, and convenient. However, many consumers are also more privacy-aware and suspicious of marketers trying to collect their data. When personalization gets too intrusive, people start to…

Read More
Google Search Console gives you data on search performance.

Credit Union Website Analytics: Google Search Console

As I’ve said many times, Credit Union websites are weird. They don’t follow the same sorts of rules as other types of websites, so it can be tough to interpret your data. What’s normal or abnormal? What should your goals be, and where can you make a difference?  Fortunately, we’ve built lots of credit union…

Read More
MSIE: an ancient, archaic,creaking pile of code that is absolutely infested

Why credit unions must kill off Microsoft Internet Explorer (MSIE)

As credit union website developers, one of the banes of our existence is the browser Microsoft Internet Explorer (MSIE). This ancient, archaic, creaking pile of code is absolutely infested with quirks, bugs, and inexplicable behavior. But this isn’t simply web developers whining about weird-looking websites. The biggest problem is that MSIE is absolutely infested with…

Read More
connect the dots between the things you are already doing

Your marketing flow starts with your website

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

Read More

Five reasons your website is a fright

In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…

Read More
Help members help themselves

How your website can help members help themselves

Even though most CUs have branches that are at least partially open, many members still prefer to manage their money and get the answers they need online or by phone rather than in-person. Which is why one of the consistent side effects for the past few years has been greatly increased call volume at credit…

Read More
Video is about connecting humans to humans (or funny cats).

Ten fast video content ideas for credit unions

Everyone knows that video content is the most engaging by far on websites and social media. That goes double when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s interesting and engaging. Here…

Read More