Five Good Signs it's Past Time to Upgrade your Website

Ammo for a website upgrade

Are you a credit union marketer suffering from a case of budgetus minimus with a website that positively reeks of 2009? We’re happy to help you pry open those purse strings and get the resources you need to revitalize and relaunch your website. Here are five good signs it’s past time for a website upgrade.…

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Marketing has made a cultural shift, and credit unions need to catch up.

First you have to know what you don’t know

What you don’t know can hurt your credit union’s future. Because the world has been changing even if you haven’t. Your 3-car garage in the suburbs isn’t even on the radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to…

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Can we make everything else as cool as the new website?

Think screenspace, not meatspace

For most credit unions, each member drops by your website an average at least four or five times a month. It’s open 24/7/365, and you can do things with color, interaction, and motion on a screen you just can’t do with a postcard or in a branch. Add in mobile app usage, and, well, you…

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Sorry, there’s no secret sauce.

SEO4CUs: Making Friends with Google

Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…

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You'll spend a lot of time here, so it's important to choose a CMS that's easy to use.

How to buy a credit union website (part 2): Choosing the right CMS

In our last post, “How to buy a credit union website“, we discussed how to  start figuring out what you need in a website, and we provided a simple wish list you can download. In this installment, we’ll delve deeper into how to choose the right CMS (Content Management System) underneath your site and what factors…

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my website wishlist

How to buy a credit union website

If your current website is more than two or three years old, it’s already time to start planning its replacement. Technology moves fast, and time on the internet moves even faster. Plus, your members, your brand, and your credit union continue to grow and evolve. What you need your site to do today is much…

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Play nice now, and you may get more playdates in the future.

Before trying “latest and greatest” in marketing tech…

Credit union marketers are being bombarded with so many options for the “latest and greatest” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more), that it’s hard to keep up. But we certainly pay attention. After all, the “next big thing” is always fascinating, isn’t it? Especially when it is wrapped in shiny…

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You've got an awesome website but your budget is limited, so how do you show it off?

Three fast ways to rev up your website

Let’s assume you’ve got an awesome credit union website with all the bells and whistles. It’s mobile-friendly, accessible, touchable, and downright gorgeous. Plus, you’re in the driver’s seat of a killer content management system like WordPress that can take you just about anywhere. But what if your budget for gas money is a little limited,…

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If website accessibility is on your mind, you're not alone.

CU website accessibility problems and solutions

If website accessibility is on your mind, you’re not alone. Over the last several months, we’ve fielded more and more questions, and we’ve already been working with several of our credit union clients to help them evaluate and update their websites. Obviously, website accessibility is a complex topic.  This article I posted a little while…

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Does your website play nice with others?

Wouldn’t it be a better world if everyone could just get along? That simple idea, interoperability, is one of our guiding principles for building credit union websites. Everything online should work together smoothly with everything else. Your online banking login should look like it belongs on your site, and when members log in, they should know…

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