Posts Tagged ‘Web’
Collaborate to reinvigorate
White Sands Federal Credit Union (based in Las Cruces NM) was planning to launch a new logo in a few months. Their internal design staff had designed their new logo and brand colors, but they wanted help translating the new look into the real world with an updated website and print materials. It was also an opportunity to…
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Sometimes shorter is better.
International Harvester Employees Credit Union faced a problem many credit unions have; their founding SEG no longer existed under the same name. SOLUTION: iDiz was hired to research staff and member feelings on the existing name and collect suggestions for new names via an online survey. Even with favorable survey results and name suggestions, many…
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Not your Grandma’s Credit Union
PROBLEM: Harvester Financial is a small credit union that needs to grow. The manufacturing plant where they started had been closed years ago by their original SEG, which itself had been sold and merged into another company. Even with mergers membership was aging, and the credit union wanted to update their image in order to bring in younger members. While their…
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When it comes to budgeting for web sites, you’re doing it wrong.
When it comes to budgeting for web sites, you’re doing it wrong. Here’s why: Your website is more visible than your branches. Your website gets 10 times more traffic in a month than any branch, with members logging in multiple times to pay bills, check balances, and transfer between accounts. Even non-members check your site before coming in…
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Video is eating the internet (and how to get on the menu)
There are 300 hours of video being uploaded to YouTube every minute. Cisco tells us that by 2019, video will be 80% of all consumer internet traffic, up from 64% in 2014. Video on demand will double by 2019, with over 70% of that HD. Thankfully broadband speeds are supposed to double in that same time…
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More Bang for the Buck: Bricks or Clicks?
Brick and mortar branches certainly aren’t going away. You’ll always need face-to-face interaction with members. But in-person service isn’t cheap – in 2014, the average credit union branch cost over $2 million to build and equip. Even buying and refurbishing a closed branch of a competitor won’t save a lot of that cost. Sure, you…
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A great web site is a process, not a project
Your new, fantabulous, mobile-friendly website is launched, the accolades are pouring in, and your CEO is beaming like a proud parent. Time to relax with a few margaritas, declare victory, and move on to something else, right? Wellllll… sort of. With a brochure or newspaper ad, you know there’s an end point. Once the ink…
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CUs: people are searching for you, not your products
Here’s a remarkable little fact about organic search that is specific to credit union websites: Well over 99% of the clicks coming from organic search are simply variations on the credit union’s name. (For example, “ABC Credit Union”, “ABCFCU”, or “ABC CU”.) In other words, people who find credit union web sites via search are very consistently searching specifically…
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Language lessons
In many parts of the US, a significant portion of the people speak another language. Even if these folks are also fluent in English, using a “native” language can be a great way to connect and build trust. Here are a few recommendations for developing and maintaining multilingual marketing materials and websites: Use professional translators,…
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The future of credit union website design
Credit union websites are a breed apart. You’re not selling widgets, you’re not providing entertainment or news, and you’re not collecting clicks for cash. Your site is a place busy members go to get things done. So how do the latest trends in website design and technology affect credit union websites? Touch devices make scrolling easier than ever…
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