Posts Tagged ‘Marketing’
Five marketing automations credit unions should try
Marketing automation can help credit unions find members and improve loan growth. For example, automation can create and manage email campaigns, help you manage member feedback, or target content based on where members are in their personal needs. But how do you find out which tools work best? Do you need to jump right into…
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Core conversions need Marketing love, too
Technology moves fast, and credit unions need to move faster. Or at least keep up. If changing or upgrading your core processor is on the table, here’s why Marketing needs to be sitting at that table. Be there from the beginning No one embarks on a core conversion for fun. It’s a monster project, and…
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How to keep those winter Marketing Monsters from getting ABOMINABLE
During the winter months, it gets really easy to let things slide as you plan for warmer weather. Unfortunately, those Marketing Monsters aren’t waiting until spring comes to cause you problems. In fact, winter is usually when those problem monsters become Abominable. When I say Abominable, I mean big, hairy, and out of control. While…
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Five Fun Winter Website Projects for CU Marketers
I’m a dedicated motorcyclist, so winters are the time when I catch up on all the home and garage projects I neglected in warmer weather. As it turns out, I’m out of moto-projects right now. My bikes are all running great, and I organized all my tools and spare parts last winter. So this winter…
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The best websites are never done
Once your credit union’s spiffy, super-fresh new website goes live, you can raise a toast and cross website stuff off your to-do list for a few years, right? Not so fast. A new website is only fresh for a brief moment in time. The world, your members, and what they want and need are constantly…
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In case you missed it (Vol 8)
ICYMI: CUs either merging or buying banks, transparency that builds trust, and ideas you need to borrow. Here’s what we’ve seen recently that you may have missed: According to the media, CUs are crazily merging… So far there have been 74 mergers of CUs in 2021, which if it continues at that pace will break…
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HR needs marketing and brand love, too.
Obviously your job as a Masterful Marketing Maven and Boffo Brand Boss is to bring in those new members and pump up those loan and deposit numbers. Staffing isn’t anywhere near your wheelhouse, so it’s best to leave all of that up to those Human Resources folks at the other end of the hall –…
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CUSOs need marketing love, too
CUSOs (Credit Union Service Organizations) can be a fantastic way for credit unions and groups of credit unions to better serve members and nonmembers, generate income, collaborate with and serve other credit unions, and meet all sorts of needs. There’s an endless variety of CUSOs out there, and the number is growing, even as credit…
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In Case You Missed It (Vol 4)
In Case You Missed It is our way of cutting down on those “Did you see this?!” emails that we kept sending each other. Instead, we’re sharing the best of these tidbits and insights with all of you. If you like this kind of thing (or don’t), feel free to let us know or join the conversation. In the meantime,…
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Word-of-mouth referrals are the best marketing tool.
My dad wasn’t exactly all that handy in the area of home projects when I was younger. In his defense, though, he had no internet, YouTube, or Google to lean on back then. So, when he started a home project, there was a high degree of probability that he’d need help to finish the job…
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