Posts Tagged ‘Marketing’
Credit Union CEOs need CMOs ASAP & PDQ
One of the great things about working with credit unions of every size all over the country is that they’re all so different. Every CU has its own interesting culture and unique way of doing things. And one of those very telling differences is the role of marketing in the organizational chart. What’s the title…
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If you’re targeting everyone, you’re targeting no one.
Of course, every marketer knows “target marketing” is a good idea. After all, it just makes sense; get the right message in front of the right people, and success will rain down. But when it’s time to build a creative brief and develop the message, people seem to get cold feet. “We’re targeting left-handed Moms…
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Is your sludge unintentional or intentional?
Sludge in an organization is anything that gets in the way. Sludge creates friction and frustration, slows things down, and makes it harder to get things done. As I’ve said before, the Sludge Monster is a dangerous beast infesting far too many credit unions. Since I’m something of a sludge scholar, I was very interested…
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Data Digging Disappoints. Duh.
Billions of words and dollars have been spilled on the topic of Big Data and Marketing for credit unions and banks. But far too often, the quality of the offers, messaging and creative sent to those exquisitely preened, pruned, selected and targeted lists gets almost no attention. We see this in quite a few marketing…
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2020 has been bonkers. Start next year right now.
We know. This year has been absolutely crazy, and you are done with it. All you want to do now is hide behind various screens all day and hope for it all to be over. But there’s still a couple of months to go this year. And things may not return to normal for a…
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Your marketing flow starts with your website
Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…
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De-Mummify your Marketing
Is your marketing groaning, moaning, and shuffling its way out to your members? Are you feeling cursed? Forever doomed to create and recreate calcified content? Don’t plague your members with soul-sucking, reanimated marketing campaigns. Here’s a few ideas on how to reinvigorate your marketing and shake off bad voodoo. Quit worshiping the past You can’t…
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You want more Millennials? (Part 2)
In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…
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You want more Millennials? (Part 1)
CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…
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What’s your Mission?
I have quite a few tools from a company called iFixit. They sell parts and tools for fixing lots of things (mostly cell phones) you’re not supposed to fix. They don’t just sell teensy weird screwdrivers and spudgers, though; their mission is nothing less than “Teach the world to fix every single thing.” And part…
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