Posts Tagged ‘Marketing’
In Case You Missed It (Vol 3)
We recently decided to stop sending each other “Did you see this?!” emails, and start sharing them with all of you, just ICYMI. If you like this kind of thing (or don’t), feel free to let us know or join the conversation. In the meantime, here’s what we’ve seen lately: Want an honest, if inebriated, opinion of your…
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CU mergers need marketing love, too
Even the smoothest credit union merger is a whirlwind of details. Of course, making sure the accounts transition smoothly is job #1, but merger partners also have to pay close attention to personnel, cultures, regulatory requirements and all the rest. No wonder it’s so easy to forget something very important – your members. Communicating with…
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Credit Union CEOs need CMOs ASAP & PDQ
One of the great things about working with credit unions of every size all over the country is that they’re all so different. Every CU has its own interesting culture and unique way of doing things. And one of those very telling differences is the role of marketing in the organizational chart. What’s the title…
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If you’re targeting everyone, you’re targeting no one.
Of course, every marketer knows “target marketing” is a good idea. After all, it just makes sense; get the right message in front of the right people, and success will rain down. But when it’s time to build a creative brief and develop the message, people seem to get cold feet. “We’re targeting left-handed Moms…
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Is your sludge unintentional or intentional?
Sludge in an organization is anything that gets in the way. Sludge creates friction and frustration, slows things down, and makes it harder to get things done. As I’ve said before, the Sludge Monster is a dangerous beast infesting far too many credit unions. Since I’m something of a sludge scholar, I was very interested…
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Data Digging Disappoints. Duh.
Billions of words and dollars have been spilled on the topic of Big Data and Marketing for credit unions and banks. But far too often, the quality of the offers, messaging and creative sent to those exquisitely preened, pruned, selected and targeted lists gets almost no attention. We see this in quite a few marketing…
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2020 has been bonkers. Start next year right now.
We know. This year has been absolutely crazy, and you are done with it. All you want to do now is hide behind various screens all day and hope for it all to be over. But there’s still a couple of months to go this year. And things may not return to normal for a…
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Your marketing flow starts with your website
Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…
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De-Mummify your Marketing
Is your marketing groaning, moaning, and shuffling its way out to your members? Are you feeling cursed? Forever doomed to create and recreate calcified content? Don’t plague your members with soul-sucking, reanimated marketing campaigns. Here’s a few ideas on how to reinvigorate your marketing and shake off bad voodoo. Quit worshiping the past You can’t…
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You want more Millennials? (Part 2)
In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…
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