Credit Union Social Media
OMG! 5 tips to make video content your members will vibe with
Working in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make videos every…
Read More
OMG! Managing Your Google Business Profiles
Ever Google for driving directions, or a good burger joint on the way to Aunt Sally’s house? Of course you have. If there’s one thing that’s nearly universal in modern life, it’s the fact that no one has to ask for directions any more, and we pretty much know what to expect when we get…
Read More
Fixing the Top Five Accessibility Mistakes on Social Media
Sure, your website has great Accessibility, and you check up on it regularly to keep your site up to snuff. But what about the rest of your online presence? The bad news is, a lot of credit unions aren’t paying attention to Accessibility on Social Media, and routinely post content that a significant portion of…
Read More
Is AI going to steal my job?
According to the internet, ChatGPT is the newest hot-topic artificial intelligence that’s apparently going to steal my job and take over the world! ARGH! I wanted to know more about this scourge upon humanity, so I turned to every millennial’s secret work weapon: Looking it up on Google. Despite the doomsayers, ChatGPT is just a…
Read More
3 ways to get BIG results from your tiny social media budget
It seems like budget is the Achilles’ heel of social media managers, regardless of industry. In my experience, this is equally true at credit unions. The reality is that your social media budget has to compete with the rest of your marketing goals, and might get ignored as a result. The good news is that…
Read More
5 ways to get better social media results next year
We all know the way social media goes. In January you pull out your brand new social media strategy, you know, the one you were so excited to implement. You’re certain that this is the year… Then it’s suddenly April, and things have gotten so busy. As the year goes on, you tend to fall back…
Read More
3 questions to help you maximize your social media marketing
A lot of people are treating social media marketing exactly like every other type of marketing. They think that if they put an ad on a social media platform, people will just show up. “If you build it, they will come” and all that. But you’re not Kevin Costner, and this ain’t your granny’s marketing.…
Read More
Your Granny’s on TikTok. Oh my!
When TikTok got started, it was generally a kid’s platform. It was the home of lip-syncing, dancing, and general antics. As a result, most of its user base was in the under 20 demographic. Fast forward to 2022, and things have changed. Pew Research Center’s survey of adults from 2012-to 2021 showed that 40% of the…
Read More
Fresh, never frozen lessons from Wendy’s marketing
Wendy’s digital marketing team has always been impressively in-tune with what the internet likes. They’ve long since become well-known for roasting people on Twitter, and to top it off? They’re actually funny. More recently they’ve launched their “Super Wendy’s World” campaign to target gamers, and with the size of the industry it’s easy to see…
Read More
Learn to love your haters
I hate to be the bearer of bad news, but… not everyone is five stars, A++++, bonkers crazy in love with your credit union. No matter how awesome you are, not everyone will agree. But here’s the good news: that’s OK. Really. There’s a lot you can learn from the haters, the not-so-greaters, and the…
Read More