TikTok Granny

Your Granny’s on TikTok. Oh my!

When TikTok got started, it was generally a kid’s platform. It was the home of lip-syncing, dancing, and general antics. As a result, most of its user base was in the under 20 demographic.  Fast forward to 2022, and things have changed.  Pew Research Center’s survey of adults from 2012-to 2021 showed that 40% of the…

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three byte-sized lessons from a supersized campaign

Fresh, never frozen lessons from Wendy’s marketing

Wendy’s digital marketing team has always been impressively in-tune with what the internet likes. They’ve long since become well-known for roasting people on Twitter, and to top it off? They’re actually funny. More recently they’ve launched their “Super Wendy’s World” campaign to target gamers, and with the size of the industry it’s easy to see…

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There's a lot you can learn from the haters, the not-so-greaters, and the merely lukewarm. And you can use these lessons to spark joy in the people you can delight. Grumps are a great source of valuable market research.

Learn to love your haters

I hate to be the bearer of bad news, but… not everyone is five stars, A++++, bonkers crazy in love with your credit union. No matter how awesome you are, not everyone will agree. But here’s the good news: that’s OK. Really. There’s a lot you can learn from the haters, the not-so-greaters, and the…

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figure out who your audience could be, not who they are.

Social media content isn’t one-size-fits-all

Creating good social media content across different platforms can be difficult. It isn’t just about creating images in different sizes, or figuring out how to fit three paragraphs from Facebook into a single tweet. Not all social media platforms were created equally. For one thing, not all social media platforms have the same functionality. There…

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your presence says as much about you as your absence.

Your silence speaks volumes.

Social media has created a unique space online where your presence says as much about you as your absence. In other words, your members pay attention to what you don’t say. Millennials and Gen-Z are more and more important with each passing year, and they care deeply about your values. What do you stand for…

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connect the dots between the things you are already doing

Your marketing flow starts with your website

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

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it would be nice to see something human.

Give your members a break.

We’re all a little stressed out right now. Our friends and family are stressed. Our bosses and coworkers are stressed. Heck, even our dogs are stressed. Whether it’s being overworked, or overexposed to the news cycle and politics, a lot of us just need a breather. But, hot take, you can look at this burnout…

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you've got to keep your ears open.

Don’t forget to listen to your followers.

There are plenty of ways to get member feedback: take a poll, distribute surveys, and ask your call center for a list of FAQs. But the place where a lot of CUs are missing the mark, however, is social listening. Social listening is an important part of your social media strategy and integral to guiding…

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You need to nurture your social media audiences if you want them to blossom and bear fruit.

You need to be social to grow Social Media

You’ve done it. You created accounts for your Credit Union on every social media platform, picked your social media management tool, and started planting some custom content. You post at the recommended times, and answer your followers’ and fans’ messages. In short, you’ve planted your social media garden. Congrats! Good job! But your engagement, the…

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