She glances at the flexible holo-phone wrapped around her wrist...

Fitting in is the future of financial tech

Pardon me just a moment while I don my wizard hat and polish the ol’ crystal ball… yes, the swirling images are getting clearer, the clouds of possibility coalesce… I see… an average, mild-mannered credit union member. She glances at the flexible holo-phone wrapped around her wrist, smiles, taps twice, and continues with what she was doing.…

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Disruption train: hop on or try to stop it?

Disruption tattletales

You generally see one of two reactions to any disruption: people who want to find out more and maybe get on board, and what I call “tattletales” — people who want to find any reason the disruption violates some principle or law, and they just want it to go away.

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After all, someone has to fill all that space.

Content Marketing is all about the conversation

Everyone loves a good story. Numerous studies have even shown that our brains respond more to stories than cold, hard facts. That’s probably why stories have been a primary Branding & Marketing tool since, well, forever, and why they became a priority once content marketing and social media took off. After all, someone has to fill all that space. It’s not…

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The care, feeding and maintenance of a website should be the responsibility of marketing. 

When it comes to budgeting for web sites, you’re doing it wrong.

When it comes to budgeting for web sites, you’re doing it wrong. Here’s why: Your website is more visible than your branches. Your website gets 10 times more traffic in a month than any branch, with members logging in multiple times to pay bills, check balances, and transfer between accounts. Even non-members check your site before coming in…

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put down the margarita, roll up your sleeves, and take these next steps to get the most out of your website

A great web site is a process, not a project

Your new, fantabulous, mobile-friendly website is launched, the accolades are pouring in, and your CEO is beaming like a proud parent. Time to relax with a few margaritas, declare victory, and move on to something else, right? Wellllll… sort of. With a brochure or newspaper ad, you know there’s an end point. Once the ink…

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Having the right team on your side is more important than buzzword bingo

Five things no one will tell you about web site security

Security sells, so there’s no shortage of security advice, products, and scares out there. I’ve noticed that most articles on the topic of web site security seem to leave out a few important points as they clamor for clicks. So here are five things no one will tell you about website security: Having the right team…

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Don't neglect the human basics of security just because it's not a transaction system.

DDoS and web site security: what CU marketers need to know

We’ve had some questions from clients about DDoS attacks on credit union web sites, what they mean to their website’s security. Here’s what CU marketers need to know: What does DDoS mean? In a Denial of Service (DoS) attack, a malicious hacker or group of hackers attempts to overwhelm a web server with a huge…

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your credit union's domain names are valuable brand assets

Squatter’s rights

Have you ever let a domain name registration expire without renewing, only to find it’s been turned into an ad farm? Congratulations — you’ve just found a domain name squatter! Domain name squatters (they prefer the terms “investors” or “domainers”) often grab domain names after they are dropped in hopes that the original owners will want…

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it's worth taking a moment to think about the technology that keeps your corner of the internet alive.

Master of your domain names

Millions of web sites vanished one day when GoDaddy, the world’s largest domain name registrar and web host, went down for several hours. At first, an anonymous black hat hacker (or group of hackers) tried to take responsibility, but on Tuesday the company issued a statement that the outage was caused by “a series of…

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multitaskers are worse at multitasking than people who normally don't multitask

When consumers have the attention span of a goldfish

“The average attention span of an adult is 20 minutes.” – Brad Vander Zanden, University of Tennessee “On the Internet, the average attention span is three to five minutes.”– Steven Hirsch, co-chairman, Vivid Entertainment “The addictive nature of Web browsing can leave you with an attention span of nine seconds, the same as a goldfish.”…

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