Posts Tagged ‘Internet’
Five things credit unions need to know about my generation
As a college student, apparently I am a demographic that lots of credit union marketers are eager to reach. So I have been asked to write about what my generation wants and needs from credit unions, and the world in general. Okay. You asked for it: 1. We want to be treated like adults.…
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First, fix your web site
Way too many credit unions have terrible websites, and frankly, I’m tired of it. I’m not talking about subtle things only geeks care about — I’m talking about some real train wrecks that make the credit unions look like amateur operations. Here’s the real problem: potential new members won’t do business with you without doing…
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Big scary lawyer warning
Be honest — how many of you have web sites that show a Big Scary Lawyer Warning (BSLW) like this when a member clicks a link to another site? OH NOES! You are leaving the ABCFCU web site! ABFCU has no control over and is not responsible for the content or privacy practices of other…
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When consumers have the attention span of a goldfish
“The average attention span of an adult is 20 minutes.” – Brad Vander Zanden, University of Tennessee “On the Internet, the average attention span is three to five minutes.”– Steven Hirsch, co-chairman, Vivid Entertainment “The addictive nature of Web browsing can leave you with an attention span of nine seconds, the same as a goldfish.”…
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Can Facebook friends affect your credit?
You may not pay much attention to what your social media friends are posting, but creditors are. If your settings are “public”, what you are discussing is available to companies that want to sell their products – that includes banks, credit unions, and credit companies. According to an article by Erica Sandberg, creditors are starting…
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This stuff really annoys me
Instead of looking at the big picture – the country’s economic problems, global warming, and what to get your brother-in-law for Christmas – the folks at Consumer Reports decided to do a survey about what annoys each of us the most. They presented people with a list of 21 items that they were then asked…
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How does your web site measure up?
How do you measure the success of a credit union website, and how do you justify spending money on it? We’ve had some interesting discussions lately on metrics for CU sites, and here are the points raised: One key is to remember that to members, your site is a tool – not an entertainment destination or…
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Think slippery, not sticky
Most websites want users to stick around longer in hopes that they’ll see more ads and/or make a purchase. But on a credit union site, tactics intended to increase page views mostly get in the way. That’s why you need to think slippery, not sticky. To your members, a credit union web site is a tool,…
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Why rent eyeballs when you can own?
Traditional media is based on buying exposure – how many people will see this newspaper ad, this TV spot, this outdoor board, this trade show booth. As a result, buyers of traditional media calculate what it will cost to rent eyeballs just long enough to get a message across, then pray for a 1% response…
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Those Crazy Kids
You’ve probably seen a few thousand articles about all the ways the internet and social media are going to change marketing forever. We are certainly facing a fundamental shift in marketing, but it’s not particularly tied to a certain technology — it’s tied more to some profound differences in generations. Database marketing got its start…
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