Posts Tagged ‘CU Culture’
“Meatspace” is a CU superpower
Over the last few months, I’ve been to several in-person events, both professionally and personally. There really is nothing like being in real live “meatspace” with other real live humans when you want to connect, learn, innovate, and just plain have fun. Of course, you can also form real connections and have real, human-to-human experiences…
Read MoreCU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
Read MoreNurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
Read MoreThe big value in small credit unions
Here’s my bold prediction for the near future: small and de novo (new) credit unions will play a key part in revitalizing and re-energizing the entire credit union movement. Small credit unions (or call them “boutique” or “specialty” credit unions if you prefer) obviously have tremendous value to their members. But we’re only just beginning…
Read MoreWhy love needs CU marketing love, too.
When you think about it, credit unions and the whole credit union movement are pure love in action. I’m serious. Sure, the eight cooperative principles use fancier language, but when you get down to it, these core principles of the credit union movement are all just practical ways humans make the world a better place…
Read MoreIn case you missed it (v25)
What in the world is a “Fractional CMO?” Are you following the Sixth Principle? Do we all need to get back to the office? Is it 1969 again? Everything from mapping boneyards to unusual job descriptions, here’s what we noticed, in case you missed it: The “Fractional CMO” Search Story There’s an interesting turn of…
Read MoreWhy we need to help start more new credit unions
It seems that while we and everyone else in the credit union movement were busy growing existing credit unions, it slowly became incredibly difficult to start a new credit union. At the same time, it has also become easier and far more common for credit unions to disappear via mergers. The stats are staggering: over…
Read MoreThe truth will set you free
Some of our favorite “shop talk” with fellow credit union marketers over relaxing beverages are tales of losing clients because we told them the truth. You might say that one of our traits as a company (and, honestly, as individuals) is bluntness; we’ll say and ask about things that make people uncomfortable. It’s a gift.…
Read MoreWhat’s your best crazy CU idea?
Crazy ideas are a great way to stretch your thinking for any project or problem. When we’re building a shiny new credit union website, my favorite question to ask is something like this: “What’s your biggest, craziest, blue-sky, out-of-left-field idea for your credit union’s new website?” Sure, sometimes you get some tacky ideas, like a…
Read MoreWhat the Jeep Wave can teach credit unions
Until this past weekend, I had never heard of The Jeep Wave. Of course, that may be because no one in my family has ever owned a Jeep, but apparently it comes as standard equipment with most models, according to my good buddy Mike, who proudly drives an ’04 TJ. What is the Jeep Wave,…
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