Posts Tagged ‘CU Culture’
In Case You Missed It – 10.25.23
There are credit union monsters running amok! Monstrous mortgage payments, brainless budgeting, dreadful data sharing, hairy hacks and scary scams. For all things creepy, kooky, mysterious and spooky, here’s what we noticed, in case you missed it: We’re Haunting the ICUL convention this week! Stop by our booth at the Indiana Credit Union League’s Annual…
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How credit unions fit into the digital marketplace
Most credit unions have a heartwarming story about putting cash into the communal cigar box. That mental image is great, and it resonates with people who want to be community-focused. But how many people under the age of 35 remember the last time they paid for something with cash? We’re living in a world where finance…
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Why you need fewer members who look like me
The median age in the US is 38.5. The average age of a credit union member is 53. That’s already a big gap. But when you realize that 68% of their “most loyal” CU members are older than 65, suddenly that age gap feels even bigger. (No wonder so many credit unions are beginning to…
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3 steps to change what people say about your CU
We know credit unions to be helpful, community-oriented and compassionate. We know they keep their members’ financial interests close to their hearts. But what do people really say about your CU? A lot of people (and I mean A LOT) have largely experienced financial services as punishment, as trauma. And they feel this way for the…
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In Case You Missed It (v33)
In this edition, we take a look at showing off your real values, the way real-world costs are rising, some big moves from NCUA, a fancier ChatGPT, the current state of remote work, and more. Here’s what we noticed, in case you missed it. Lip service vs. real values Chip Filson’s “Just a Member” blog…
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In Case You Missed It (v31)
What do rising interest rates have to do with Marketing? Is Pride only a June thing? Are you helping your members with student loans? Is getting advice from social media ever a good idea? Oh, and we hired a cat. Here’s what we noticed, in case you missed it: Welcoming the newest iDiz staff member!…
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CU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
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The big value in small credit unions
Here’s my bold prediction for the near future: small and de novo (new) credit unions will play a key part in revitalizing and re-energizing the entire credit union movement. Small credit unions (or call them “boutique” or “specialty” credit unions if you prefer) obviously have tremendous value to their members. But we’re only just beginning…
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Why love needs CU marketing love, too.
When you think about it, credit unions and the whole credit union movement are pure love in action. I’m serious. Sure, the eight cooperative principles use fancier language, but when you get down to it, these core principles of the credit union movement are all just practical ways humans make the world a better place…
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In case you missed it (v25)
What in the world is a “Fractional CMO?” Are you following the Sixth Principle? Do we all need to get back to the office? Is it 1969 again? Everything from mapping boneyards to unusual job descriptions, here’s what we noticed, in case you missed it: The “Fractional CMO” Search Story There’s an interesting turn of…
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